Retail Merchandiser - SEA (TH, MY, SG)

Position: Retail Merchandiser - SEA

Department: Merchandising

Report to: Associate Merchandising and VM Director, SEAP

Market Covers: Thailand, Malaysia, Singapore

Office location: Siamscapes building, BKK, Thailand

Travel: Occasional travel across markets or business trip would be potentially required.

Job Scope

Responsible for the collection performance at DOS:

To achieve commercial success of the collection, by providing recommendation on regional buying strategies, store level merchandise allocation, flowing goods to the stores, regional forecasts and plans, management and control of the collection within own region.

Responsibilities:

Achieve budgeted sales and gross margin for each store location.

Assistant Merchandising Director in merchandise buying plan and allocation execution for each store.

Manage the execution of in-season merchandising activities:-

a) Including re-assortment based on sales trends.

b) Tracking, analyzing sales trends.

c) Shifting of product mid-season to respond to sales trends.

Analyze collection performance each season by:-

a) Maintain and analyze seasonal sell through reporting.

b) Provide timely executive summary on collection performance to all stake holders.

Analyze customer profile and product requirements on an individual store basis.

Ensure everyone understands the collection structure, has the necessary product knowledge, and is able to communicate the product's features and benefits to the customer.

Work with Visual Merchandiser to optimize SKU performance.

Store Level Merchandising Process

Responsible for the allocation of assigned categorical collection of Singapore, Malaysia and Thailand.

Provide allocation recommendation to different markets within the region.

Based on store level sales plans, manage by store inventory levels and flow according to merchandise plans.

Completion of initial store allocation by distributing articles on SKU level according to buying plan.

Execution of in-season merchandising e.g.regrouping. monitoring of stock levels, monitoring of sales and monitoring of actions.

Participate in seasonal price reduction recommendations.

Monitor target stocks levels for carry over SKU to maintain optimal monthly replenishment.

Monitor and recommend actions to improve delivery performance.

In charge of monthly submission of defective reports into the Web Return System and overseeing final resolutions.

Commercial and Statistical Analysis

Build and maintain a close working relationship with retail operations.

Actively visit all stores to:

a) motivate store team in achieving sales targets.

b) establish and maintain good staff relations with store team in order to generate a high level of morale and enthusiasm.

c) communicate with store team to be aware of the opportunities to grow the business, review customer base, specific product needs and competition.

d) Train and follow up with store team on product knowledge. For each season launch, explain and train store team on the new collection being delivered to their stores. Ensure store team fully understand the selling benefits, the fashion and design stories of the collection.

e) Review and monitor sales by categories. Weekly/Monthly reviews of individual store sales, best/worst sellers, inventory levels and propose action plans as necessary.

Monitor market insights on competitors activities (e.g. any new openings/relocations/activations etc.), conduct price surveys and provide insights/inputs to headquarters Merchandising and Pricing Office.

Support Local Southeast Asia Marketing and Customer Experience (CEX) Events/Activities:

Work with regional buying teams to ensure ideal assortment is achieved for each event/ activation

Manage logistics and delivery of product to events

Attend events and assist with merchandising related issues

Understand ROI and product feedback from events, to contribute to post event recap

Candidate Requirement:

Degree holder or above; preferably in merchandising or business

At least 3 years of Merchandising/Buyer experience in Luxury Fashion Retail

Excellent English skill (written and spoken) - work with regional office

Numerically strong with good analytical skills. (Excel/reporting/retail dashboard)

Strong fashion flaire and passionate in luxury fashion.

Good presentation skills (PPT)

Good analytical skills and details oriented

Possess good business acumen