Route-to-Consumer/Distributor Development

Responsibilities

• Evaluate current distributors performance and commitment level
• Develop performance evaluation criteria for distributors
• Search for and initiate partnerships with new distributors based on selection criteria
• Manage incentive systems:
• Dealers Incentive System (DIS)
• Dealers Incentive Program (DIP)
• Sales Incentive Program (SIP)
• Lead and coordinate demand forecasting activities
• Propose sub-dealer trade marketing activities and promotions
• Maintain strong dealer relationships and support dealer requests
• Plan visits using journey plans
• Use RSEM to record and evaluate outlet metrics (grading, NND, FS, beer freshness, competitor updates)
• Achieve monthly and quarterly sales targets
• Plan and align with dealers to close targets

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• Minimum 5 years experience in Sales / Route-to-Consumer (RTC) / Go-to-Market (GTM), Distributor Management (FMCG preferred).
• Strong analytical skills and experience working with sales data.
• Excellent communication, negotiation, and relationshipbuilding skills.
• Ability to lead, influence, and manage external partners.
• Willingness to travel frequently within assigned territory.