Route To Market Manager

A) Developing and recommending the company&aposs route-to-market strategy in the Top 10 markets globally; jointly leading Sappes Distributors network. Key objective related to RTM is achievement of full distribution of Sappes portfolio in channels aligned with portfolios positioning and where financially possible. This shall be achieved by optimizing cost-to-serve and RELENTESSLY exploring alternative RTM models and configurations.

B) Defining, aligning and implementing Sappes in-store execution picture of success, fostering capability development within distribution network and driving continuous improvement (internal alignment with Sappes center: Marketing, Customer, RGM and Business Development. Identify and recommend execution tracking tools to be rolled out in markets. Standardize reporting tools and consolidate reporting for managements visibility.

C) Identifying and recommending best-in-class SFA solutions to Distributors network promoting excellence in selling process and striving for standardization across markets

Specifically:

A)

• Develop and recommend the company&aposs route-to-market strategy in Top 10 markets. Collaborate with cross-functional teams to ensure the effective distribution of the company&aposs products.
• Develop Cost-to-serve optimization modelling and tools in collaboration with Finance and external parties (if required)

B)

• Work with Shopper insights, marketing, trade marketing and external agency to develop POS by channel for Top 10 markets. Land shopper insights by brand into POS.Recommend coverage by channel of POS and quantify cost per market. Monitor execution and produce scorecards.
• Monitor execution and channel budget deployed in-market

Qualifications:

• Bachelor&aposs degree in Business, Marketing, or a related field
• At least 5 years of experience in sales or route-to-market management in the beverage or CPG industry. Experience in trade marketing and POS development a plus
• Excellent communication and negotiation skills. English proficiency required
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team