About the Company
Hoymiles is a global leader in PV inverters and energy storage solutions, listed on the Shanghai Stock Exchange (688032). We hold a 22% global market share in microinverters (excl. US) and are rapidly expanding our residential and C&I storage business across Southeast Asia. Thailand is a strategic growth market, and we are looking for a founding Sales Director to build our presence from the ground up.
About the Role
As Sales Director, Thailand, you will be the country lead – responsible for developing and executing our go-to-market strategy, building a high-performing channel partner network, and driving sales across microinverters, residential ESS, and C&I storage.
Responsibilities
- Develop and execute a comprehensive go-to-market strategy for Thailand to achieve annual sales and revenue targets.
- Identify, recruit, and manage local channel partners – distributors, installers, and EPCs – to build a robust sales network nationwide.
- Analyze market trends, competitor activities, and customer needs in the Thai microinverter and ESS market to proactively adjust strategies.
- Represent Hoymiles at local industry exhibitions, conferences, and key client meetings to enhance brand visibility and reputation.
Qualifications
- 8+ years of sales experience in solar, energy storage, or power electronics, with at least 3–5 years in a senior sales leadership role.
- Deep knowledge of the Thailand PV and storage market – key players, channels, regulations, and customer segments.
- Proven track record in building and scaling channel networks (distributors, installers, EPCs).
- Entrepreneurial mindset: comfortable with ambiguity, ready to build from zero to one.
- Fluent in Thai and English (Mandarin is a strong plus).
- Existing relationships with local solar distributors and large installers is a big advantage.
Required Skills
- Sales experience in solar, energy storage, or power electronics.
- Knowledge of the Thailand PV and storage market.
- Experience in building channel networks.
- Fluency in Thai and English.
Pay range and compensation package
Attractive compensation – Base salary + performance bonus + long-term incentives.
Equal Opportunity Statement
Hoymiles is committed to diversity and inclusivity in the workplace.
