The Sales Engineer is responsible for driving revenue growth by promoting and selling RFID and Biometric cards, tags, inlays and hardware solutions, and other services related to card design, manufacturing, and qualification. This role requires a candidate who can understand customer operational needs and propose tailored solutions. In addition to managing key accounts, the Sales Engineer will identify and engage with new customers to grow the overall business.
Responsibilities
Sales & Market Development
- Develop and execute strategic sales and marketing activities to penetrate target industries and territories for RFID cards, tags, inlays and hardware solutions, and other card industry services.
- Identify and acquire new key accounts while nurturing relationships with existing customers to generate recurrent business and meet sales targets.
- Promote products to target customers through technical presentations, showcasing the value, security, and efficiency of CardLab products and services.
Technical Consultation & Solution Delivery
- Plan and conduct regular site visits to key accounts and potential customers to understand their operational environments to recommend the right solutions.
- Coordinate Proof of Concept (PoC) activities, including setting up product samples, test cards and inlaysfor customer testing and qualification prior to ordering.
- Gather detailed project requirements and cooperate closely with the General Manager, factory production teams, and technical engineers to ensure the products match customer specifications.
Reporting & Account Management
- Prepare accurate sales reports, pipeline updates, and customer order information for submission to the General Manager.
- Deliver precise monthly, quarterly, and annual sales forecasts based on market trends and pipeline activity.
- Maintain transparency by reporting all field activities, competitor insights, and performance metrics to management.
- Act as the primary point of contact for troubleshooting initial implementation issues before escalating to the core technical team.
Qualifications
Core Requirements
- Location: Hybrid home office and factory in Chon Buri, Thailand.
- Proficiency: Thai (native) and English (professional working proficiency) is required.
- Education: Bachelor's degree, Engineering preferred (Electrical, Mechanical, or a related technical field).
- Experience: Minimum of 3 year of sales experience. (Experience in RFID product or Smart Card is a strong benefit).
- Technical Knowledge: Knowledge of RFID and Biometric products is beneficial.
Professional Skills & Competencies
- Industry Awareness: Familiarity with or interest in applications such as Digital and Physical access control, or smart card standards (e.g., physical card traits, contactless frequencies).
- Soft Skills: Excellent communication, presentation, and negotiation skills, with a proven track record of being a strong team player.
- Learning Agility: Willing to learn and enthusiastic about self-learning regarding evolving RFID technologies and smartcard manufacturing methods and standards.
- Partner Coordination: Ability to coordinate effectively with third-party system integrators who install hardware, software, and Digital and Physical access control systems.
Personal Attributes & Mobility
- Work Ethic: Hardworking, smart-working, self-creative, and an effective problem solver.
- Resilience: Ability to perform well and maintain a professional demeanor under pressure.
- Tech Literacy: Good computer literacy
- Mobility: Must possess a valid driving license and have a personal car for client visits.
