Sales Manager

Position Overview

The Sales Manager is responsible for driving business growth by developing new customers, expanding existing key accounts, leading the sales team, and achieving the company's revenue and profitability targets. The role requires strong experience in security technology solutions, strategic account management, tender management, and commercial negotiations.

The successful candidate must be capable of selling integrated security solutions including CCTV, Access Control, PSIM, AI Video Analytics, Perimeter Intrusion Detection Systems (PIDS), Intercom, VMS, Cybersecurity, Command &Control Systems, and associated maintenance services.

Key Responsibilities

Business Development

. Develop and execute sales strategies to achieve annual sales targets.

. Identify and pursue new business opportunities across commercial, industrial, government, critical infrastructure, airports, seaports, healthcare, education, and data centre sectors.

. Build long-term relationships with consultants, system owners, contractors, developers, and end users.

. Generate qualified sales leads through networking, referrals, and strategic partnerships.

Key Account Management

. Manage and grow strategic customer accounts.

. Conduct regular client meetings and business reviews.

. Understand customer challenges and recommend suitable technology solutions.

. Ensure high customer satisfaction and long-term retention.

Tender & Proposal Management

. Lead the preparation of RFIs,RFQs and tender submissions.

. Coordinate with presales,engineering and procurement teams to develop competitive proposals.

. Ensure quotations are commercially sound while maintaining target profit margins.

. Review tender requirements,identify commercial risks, and propose mitigation strategies.

Sales Leadership

. Lead, coach and mentor the sales team.

. Set KPIs and monitor sales performance.

. Conduct weekly pipeline reviews and forecast meetings.

. Develop individual sales improvement plans.

Commercial Negotiation

. Lead commercial negotiations with customers.

. Protect company margins while maximising project value.

. Negotiate contract terms,payment milestones, warranties and service agreements.

. Resolve commercial issues during project execution.

Market Intelligence

. Monitor market trends and competitor activities.

. Identify emerging technologies and business opportunities.

. Recommend new products and strategic partnerships.

Cross Functional Collaboration

. Work closely with Engineering,Presales, Project Management, Procurement, Finance, and Service &Maintenance teams.

. Ensure smooth transition from sales to project execution.

Sales Reporting

. Maintain accurate CRM records.

. Prepare weekly sales reports.

. Forecast monthly, quarterly and annual revenue.

. Track opportunity conversion rates and pipeline health.

Products & Solutions

. Integrated Security Systems

. CCTV & Video Surveillance

. Access Control Systems

. Visitor Management Systems

. PSIM

. Video Management Systems (VMS)

. AI Video Analytics

. Facial Recognition

. ANPR Systems

. Perimeter Security

. Thermal Cameras

. Radar Systems

. Intercom Systems

. Cybersecurity Solutions
. Network Infrastructure

. Server & Storage Solutions

. Command & Control Centres

. Cloud Security Solutions

. Maintenance & Managed Services

Key Performance Indicators (KPIs)

. Annual Sales Revenue

. Gross Profit Achievement

. Gross Margin Percentage

. New Customer Acquisition

. Existing Customer Growth

. Tender Win Rate

. Quotation Conversion Rate

. Sales Pipeline Value

. Customer Retention Rate

. Maintenance Contract Sales

. Recurring Revenue Growth

. CRM Accuracy

. Customer Satisfaction

Requirements

. Diploma or Degree in Engineering, Business, IT, Marketing or equivalent.

. Minimum 5-8 years of B2B sales experience.

. At least 3 years in the security systems integration industry.

. Experience with government and enterprise tenders is an advantage.

. Strong understanding of Singapore security industry and procurement processes.

Technical Knowledge

. Genetec

. Milestone

. LenelS2

. Gallagher

. HID

. Axis Communications

. Hanwha Vision

. Hikvision

. Bosch

. Avigilon

. Suprema

. Salto

. Honeywell

. Cisco

. Aruba

. Dell Technologies

. HPE

Skills

. Excellent communication and presentation skills.

. Strong commercial negotiation Skills.

. Strategic thinking and business development capability.

. Relationship management.

. Tender preparation and proposal management.

. Financial and commercial acumen.

. Team leadership and coaching.

. Problem-solving and decision-making.

. Ability to work under pressure and meet deadlines.

. High integrity and professionalism.

Preferred Attributes

. Self-driven and results-oriented.

. Strong business network with in Singapore.

. Ability to engage with C-level executives and decision-makers.

. Customer-centric mindset.

. Entrepreneurial attitude with strong ownership.

. Willingness to travel when required.

What We Offer

. Competitive salary with attractive commission and performance incentives.

. Career advancement opportunities.

. Exposure to large-scale critical infrastructure and enterprise security projects.

. Continuous technical and professional development.

. Collaborative and high-performance work environment.

Opportunity to work with leading global security technology partners