Sales Manager - B2B Personal Care

ABOUT OUR CLIENT
Our client is a well-established importer and distributor of premium consumer products, representing several internationally recognized brands in Thailand.
Due to continued business growth, the company is seeking a highly motivated Sales Manager to lead sales operations, strengthen customer partnerships, and drive sustainable commercial performance.

POSITION: SALES MANAGER
The Sales Manager will be responsible for leading the sales team, driving revenue growth, managing customer relationships, and ensuring effective execution of commercial and trade strategies across all assigned channels.
This role requires strong leadership capability, customer management skills, and a proven track record in sales performance delivery.
Location: Bangkok
Employment Type: Full-Time

KEY RESPONSIBILITIES
Sales Performance Management

• Lead sales teams to achieve company sales objectives and market share targets.
• Monitor performance and implement corrective actions as required.
• Ensure effective territory coverage and sales productivity.

Customer & Channel Development

• Build strong relationships with key customers and partners.
• Lead commercial negotiations and annual trading term discussions.
• Expand product distribution and channel penetration.

Trade Marketing Execution

• Partner with Trade Marketing teams to execute promotional campaigns and NPD launches.
• Ensure effective merchandising, visibility, and POSM implementation.
• Monitor execution quality and provide market feedback.

Forecasting & Business Planning

• Review and improve demand forecasting accuracy.
• Analyze market trends, customer performance, and sales opportunities.
• Support inventory and demand planning processes.

Financial Management

• Oversee Accounts Receivable collection activities.
• Minimize overdue balances and financial risks.
• Ensure compliance with company commercial policies.

Team Leadership

• Lead, develop, and motivate a high-performing sales team.
• Establish clear performance expectations and KPIs.
• Build a collaborative and results-driven culture.

QUALIFICATIONS

• Bachelor's Degree in Business Administration, Marketing, or related field.
• Minimum 8 years of sales experience.
• Minimum 3 years in a Sales Supervisor, Assistant Sales Manager, or Sales Manager capacity.
• Experience in FMCG, Consumer Goods, Distribution, Food & Beverage, or related industries.
• Strong customer relationship management and negotiation skills.
• Fluent English and Thai communication skills.

IDEAL CANDIDATE PROFILE
We are looking for a commercially driven sales leader with strong people management capability, excellent customer relationship skills, and the ability to execute growth strategies effectively. The ideal candidate should be highly analytical, performance-oriented, and capable of managing both strategic initiatives and day-to-day sales operations.