The Sales Manager is responsible for leading in-country sales, marketing, channel operations, and business development activities for branded products. The role is accountable for driving revenue growth, expanding market share, strengthening channel partnerships, and ensuring alignment with regional business objectives and brand strategies.
The position plays a critical role in managing distributor networks, retail relationships, and the overall channel ecosystem while ensuring sustainable growth and operational excellence within the assigned country.
Key Responsibilities
Sales Strategy & Business Growth
- Develop and execute country sales plans aligned with regional business goals and marketing strategies
- Achieve annual sales, profitability, and market share targets for the assigned country
- Analyze monthly sales performance, identify business opportunities, and implement corrective actions where required
- Drive sustainable growth through strategic planning, forecasting, and execution discipline
- Maintain a strong operational rhythm across the country sales engine
Channel & Distributor Management
- Manage distributor relationships and channel sales operations across the assigned territory
- Lead and support channel partners, retailers, resellers, and large-format retail accounts
- Ensure alignment between channel execution and overall company objectives
- Support inventory management, merchandising, and retail execution strategies
- Conduct regular business reviews and performance evaluations with channel partners
Retail & Market Execution
- Work closely with Product Management and Channel Marketing teams to ensure strong in-market execution
- Support retail product training, promotions, and merchandising activities
- Optimize outlet coverage, retail visibility, and channel productivity
- Monitor competitor activity, pricing, and retail market dynamics
Stakeholder & Cross-Functional Coordination
- Collaborate with:
- Product Management
- Brand & Marketing Teams
- Retail Services
- Business Operations
- Customer Care & After-Sales Support
- Ensure effective communication and coordination across internal and external stakeholders
- Maintain strong working relationships within the distributor and retail ecosystem
Business Operations & Reporting
- Utilize sales reporting, data analysis, and forecasting tools to drive informed decision-making
- Participate in business reviews, triage meetings, and Quarterly Business Reviews (QBRs)
- Develop new operational disciplines and process improvements to enhance business performance
- Monitor KPIs, revenue trends, and operational effectiveness across the country
Leadership & Team Development
- Drive a strong performance-oriented sales culture aligned with company values and objectives
- Set goals, objectives, and performance expectations for the sales organization
- Conduct regular performance reviews and coaching sessions
- Support future team expansion and capability development initiatives
Fiscal Responsibilities
- Achieve annual fiscal targets and revenue objectives for the assigned country
- Manage investment allocation across accounts, retail initiatives, and sales support activities
- Ensure effective utilization of commercial and operational resources to maximize profitability
Key Business Partners
- Country Distributors
- Large Format Retailers (LFRs)
- Regional Leadership Teams
- Product & Marketing Teams
- Channel Marketing & Retail Services Teams
- Retail and Reseller Networks
Qualifications & Experience
Education
- Bachelor's Degree required
- Master's Degree preferred
Experience
- Minimum 5–8 years of relevant experience in:
- Retail channel sales
- Consumer electronics
- IT peripherals
- Technology lifestyle products
- Experience managing distributors, retailers, and channel ecosystems within international or regional markets
- Proven track record in achieving sales growth and market expansion targets
Knowledge, Skills & Competencies
- Strong understanding of retail channel operations and distribution management
- Existing relationships with key retail and distribution players within consumer electronics and technology sectors
- Strong knowledge of inventory models, reporting structures, and channel business methodologies
- Excellent sales, negotiation, and relationship management skills
- Strong commercial acumen and analytical capability
- Ability to work in fast-paced, multicultural, and matrix environments
- Strong leadership and stakeholder management skills
- Strategic thinking with execution-focused mindset
