Sales Manager

Key Responsibilities:

• Develop and implement effective sales strategies to achieve company targets in the traditional trade channel
• Manage and strengthen relationships with dealers, distributors, and retail partners
• Lead, coach, and monitor the performance of sales teams or channel partners
• Analyze market trends and customer needs to identify new business opportunities
• Coordinate with internal teams (marketing, logistics, finance) to ensure smooth operations
• Prepare regular reports on sales performance, forecasts, and market feedback
• Negotiate trading terms and promotional activities with trade partners

Qualifications:

• Bachelor's Degree in Business Administration, Marketing, or a related field
• Minimum 5 years of experience in traditional trade sales (FMCG, consumer goods, home appliance, tools or related industry preferred)
• Strong experience in channel management (distributors/dealers)
• Good communication and negotiation skills
• Able to communicate in English (spoken and written)
• Proactive, hands-on, and result-oriented