Position: Sales Strategic Planning Director
Department: Sales Strategy
Reporting to: Chief Sales Officer (CSO)
Job Purpose
To manage and develop advertising sales strategies and drive New Business initiatives to ensure the organization achieves its total revenue targets.
Key Responsibilities
- Strategic Leadership: Define, manage, and develop advertising sales strategies across all channels to align with business goals and the corporate vision.
- Market Insight: Analyze the market, target groups, and consumer behavior to develop sales methodologies that meet client needs and maximize advertising revenue.
- Goal Setting: Collaborate with the sales department to establish monthly, quarterly, and annual sales targets.
- Performance Monitoring: Track the performance of sales teams to ensure that implemented strategies effectively generate revenue according to targets.
- Business Development: Identify and develop new sales channels for New Business to expand market opportunities and create additional revenue streams.
- Data Analysis & Reporting: Analyze sales and market data to identify trends and strategic opportunities; prepare reports on the impact of sales strategies on total revenue.
- Other Duties: Execute other assignments as designated by supervisors to support the objectives of the position.
Performance Expectations
- Key Indicator: Achieve overall company revenue targets as defined annually.
Stakeholder Relationships
- Internal: Collaborate with all departments within the organization.
- External: Engage with clients, business partners, and both public and private sector organizations.
Job Specifications (Requirements)
- Experience: Minimum of 10 years of experience in advertising sales management or related industries.
- Strategy & Leadership: Proven ability to develop sales strategies and lead sales teams to hit ambitious targets.
- Analytical Skills: Advanced skills in market analysis and strategic planning.
- Mindset: Highly creative with strong strategic thinking capabilities.
- Technical Literacy: Proficient in using technology and sales analytics tools.
- Communication: Exceptional communication and presentation skills.
- Resilience: Ability to work effectively under pressure and demonstrate excellent time management.
Required Skill Set
- Expertise in Sales Strategic Planning.
- Strong Communication and Negotiation skills.
- Advanced Analytical Thinking.
- Deep knowledge of the Advertising Media business.
