Design, develop, and implement comprehensive sales training programs tailored to automotive sales teams, including both new hires and existing employees.
Create training materials, presentations, and resources that cover various aspects of the automotive sales process, such as customer interactions, sales techniques, product features, and market trends.
Develop training content that aligns with the latest automotive industry trends, technologies, and product innovations.
Delivery Of Training
Conduct in-person, virtual, and hybrid training sessions for sales teams, ensuring content is engaging, relevant, and effective in driving sales performance.
Provide on-the-job coaching and mentoring to sales staff, helping them apply training concepts to real-world customer interactions.
Evaluate and measure the effectiveness of training programs through assessments, feedback, and performance data.
Collaboration & Stakeholder Engagement
Collaborate with leadership, product specialists, and marketing teams to ensure training content is aligned with business goals and the latest product offerings.
Partner with Sales Managers to identify specific challenges faced by sales teams and create customized training solutions.
Foster a culture of learning and development within the sales department to drive a high-performance team.
Industry Knowledge & Trend Analysis
Stay up to date on automotive industry trends, market conditions, and competitor activities to ensure training programs are relevant and forward-thinking.
Regularly attend automotive industry conferences, workshops, and events to maintain expertise and network with industry professionals.
Requirements
Education:
Bachelor's degree in Business Administration, Marketing, Automotive or a related field (preferred).
Certification in Sales Training or a related field is a plus.
Experience
3+ years of experience in automotive sales or sales trainer, experience in designing and delivering training programs, preferably within the automotive industry.
Strong knowledge of automotive products, industry trends, and customer behavior.
Experience working with automotive dealership teams, OEMs (Original Equipment Manufacturers), or automotive sales organizations.
Flexibility to travel to various locations for in-person training sessions or dealership visits as required.
