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Innovation Strategy & Pipeline
- Own the regional innovation strategy for Lipton RTD Tea in Southeast Asia, aligned with brand and long‑term category growth ambitions.
- Identify white‑space opportunities through deep consumer, market, and trend analysis, translating insights into compelling innovation concepts.
- Build and manage a 3‑5 year innovation pipeline, balancing renovations, line extensions, and breakthrough innovations.
End‑to‑End Innovation Development
- Lead innovation projects from ideation through commercialization, including concept development, product and packaging briefs, stage‑gate approvals, and launch execution.
- Partner closely with the Global Innovation Hub, Regional R&D, supply chain, procurement, finance, and bottlers to ensure feasibility, speed to market, and scale.
- Proactively influence the Global Innovation Hub Team in ensuring relevance to Southeast Asia consumer needs.
Market & Launch Excellence
- Drive best‑in‑class launch excellence, working with local markets to adapt innovation toolkits, claims, and propositions.
- Ensure innovations are launched on time, on budget, and with clear post‑launch success metrics
Stakeholder & Matrix Leadership
- Lead cross‑functional and cross‑country teams in a matrix environment, influencing without direct authority.
- Build strong partnerships with local bottler partners, business development team, insights, finance to ensure shared ownership and executional excellence.
- Present innovation strategies, recommendations, and progress updates to senior leadership and regional/global forums.
Qualifications
- Master's degree or Bachelor's or Degree in any fields
- At least 6-7 years of s experiences as Product/ Brand Management in multinational FMCG companies
- Demonstrate understanding in Digital & performance marketing from strategy into execution
- Strong analytical and project management skills
- Energetic, digital savvy and high learning agility, result driven, self-motivated, open-minded, easily to adapt with changes, collaborative, and good interpersonal skill
- Able to work independently and can deal with ambiguity and changing environments
- Experience in Digital Marketing and Performance Marketing is a plus
- Fluent command in English and Thai
