Segment portfolio & acquisition manager-Mass customers

Segment portfolio & acquisition manager

Segment focus: Mass customers with key sub-segment of private payroll, retiree & pre-retire, youth and sSME

Position: AVP and below

Role & Responsibility:

• Develop customer sub-segmentation based on demographic, income, behavior & transactional behavior, life stage, value and needs & performances to define sub-segment strategy
• Understand customer needs and design suitable products & solutions for each segment
• Develop strategy to acquire new retail customers by identify potential market and growth opportunities i.e. work with marketing team to launch targeted campaigns for specific segments
• Manage segment portfolio of individual customers by identify upsell and cross-sell opportunities and increase customer lifetime value by offering multiple products to match with customer needs
• Customer analysis and insight

+ Analyze customer data (value, needs and buying pattern) to identify business opportunity & tend and use insights to refine segmentation strategy

+ Understand customer activities, purchasing behavior and engagement in order to initiate campaign and provide insights & behavior to marketing and product team

• Initiate and develop customer campaigns

+ Launch campaigns for specific segments and manage campaign P&L

+ Track campaign performance and customer response

+ Manage lead campaign to frontline that serve business direction and objective

+ Design marketing communication direct to customers

• Market insight

+ Analyze market competitors and trends

+ Identify opportunities for new products and services

• Improve customer experience

+ Identify service gaps through all channels and suggests improvements to enhance the

customer journey and engagement

+ Design personalized banking experience to improve customer satisfaction and loyalty

• Collaboration with internal team

+ Ensure smooth delivery of services and products by coordination with internal departments.

Work closely with frontline, marketing, product, legal & compliance, finance and operation

teams

+ Communicate with frontline and support frontline team to achieve sales target

• Performance monitoring & reporting

+ Track campaign performance, lead usage and sales volume

+ Prepare reports on segment performance i.e. customer growth, AUM growth, retention,

product holding and revenue

Key skills required

• Data analysis skills
• Communication and interpersonal skills
• Problem solving skills
• Reporting skills

Contact : 083 794 2993 (K.Chalida)

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