Senior Account Director (PR)
We're recruiting on behalf of a regional PR agency for a Senior Account Director to join their Bangkok office. This is a great opportunity to take senior ownership of exciting regional accounts with a strong focus on B2C, leading an integrated mix of PR, digital, and content work while shaping strategy, growing the business and mentoring/managing the team.
Key Responsibilities
- Lead day-to-day management of integrated accounts, primarily focused on Thailand with regional execution oversight
- Chair internal and client status meetings, driving accountability and progress across deliverables
- Oversee contact reports and monthly activity reporting, with clear performance metrics
- Sign off on all client-ready materials and reports before submission
- Oversee media monitoring, clippings, and strategic media pitching
- Lead briefing and coordination with third-party partners, including designers, digital vendors, and event producers
- Oversee event planning and execution, ensuring seamless coordination between internal teams and external stakeholders
- Act as the main point of contact for key clients, building long-term trust through senior-level relationship management
- Manage deliverables, forecasting, and account budgets to protect profitability and prevent over-servicing
- Proactively resolve complex client and operational issues, bringing in senior counsel where needed
- Supervise, line-manage, and mentor account managers, executives, and junior staff, fostering a high-performance team culture
- Manage team workloads, staffing, and capacity planning across accounts
- Set clear KPIs, conduct performance reviews, and support career development across the team
- Serve as an escalation point for internal team challenges
- Provide senior strategic counsel to clients across PR, digital, and owned channels
- Drive business development, proactively leading pitches and proposals within B2C
- Lead research and insight development for strategy planning - competitor analysis, audience profiling, trend monitoring
- Shape client narratives and messaging frameworks alongside content and creative leads
- Anticipate and manage reputation or campaign risks, advising clients accordingly
- Lead media training and prep sessions for senior client spokespeople
- Represent the agency in key client meetings, confidently defending recommendations and guiding decisions
- Support senior leadership in renewal discussions and organic account growth
- Oversee development of strategic content; press releases, briefing materials, decks, social content, and editorial calendars
- Review, edit, and sign off on written materials to maintain quality and tone
- Adapt content across audiences, channels, and localised regional formats
- Use AI tools thoughtfully to elevate work without compromising originality or strategic thinking
Requirements
- 10+ years of PR agency experience, including demonstrated people management and team leadership
- Strong knowledge of the Thailand media landscape, with proven experience across regional campaigns
- Experience in business development and account management, ideally with B2C clients
- Fluent written and spoken English; bilingual in Thai and English required
- Bachelor's degree in PR, Communications, Marketing, Journalism, or related field
- Excellent organisational skills, strong financial acumen, and solid crisis management capability
- Confident operating independently and leading a team at a senior level
We Are Aspire is acting as an Employment Agency in relation to this vacancy.
