About the Role: We are seeking a highly analytical Senior Performance Analyst to grow our online presence and drive bookings for both our Hotel and Car Rental's Performance Marketing Channels. This is a hands-on, highly executional role that transforms complex data into actionable insights.
You are not just a data puller; you are a data storyteller. You will work closely with various teams to fuel business growth with a strong emphasis on operational excellence, robust data manipulation, and opportunities for channel execution to develop your business acumen and career path.
What You'll Do (Main Accountabilities)
- Data Pipeline & Dashboarding: Lead dashboarding initiatives, data pipeline building, and maintain data accuracy. Ensure data pipelines are always on, monitor dashboard usage, and drive ongoing technical and visual optimizations to effectively represent data stories.
- Actionable Analysis & Insights: Handle the team's analysis requests by applying an analytical mind to go beyond mere data extraction. You will produce conclusive, insightful, and actionable insights that effectively link data processes to business decisions.
- Reporting & Communication: Generate comprehensive performance reports, derive actionable insights, and effectively communicate impact to stakeholders.
- Channel Daily Operations: Take charge of daily operations for assigned MSE (Metasearch Engine) channels as a key opportunity to build business acumen and career growth. You will oversee campaign execution and continuous optimization, ensuring optimal return on investment (ROI) while developing your strategic capabilities.
- Learning & Development: Dedicate time to data exploration and insights, applying them for business achievement.
- Industry Acumen: Stay current with analytics, industry trends, and data science advancements to continuously refine strategies.
What You'll Need (Capabilities)
- Bachelor's degree in a quantitative field such as Mathematics, Business Analytics, Data Science, Computer Science, or any other related disciplines.
- 3-5 years of working experience in an analytical role with a strong executional focus.
- Exceptional Data Acumen & Manipulation: Proven expertise in heavily manipulating, analyzing, and deriving actionable insights from large, complex datasets. You must have strong, hands-on experience building and managing Business Intelligence (BI) dashboards.
- Strong Technical Proficiency: Demonstrated capability in Python or any other languages (for data manipulation, scripting, and automation) and SQL (for querying and data extraction), regardless of formal work experience or academic background.
- Excellent command of the English language (written and verbal). Proficiency in Mandarin is required.
- Highly Analytical Mind: Intellectually curious, data-driven, and possesses an open-minded approach to problem-solving.
- Prior experience with Metasearch platforms a strong plus.
