Senior Analyst, Product Marketing

3-5 Years

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Early Applicant

Job Description

Job Description

Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
Analyze and enhance CRM initiatives through A/B testing

Job Requirements

Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles
Proficient in delivering campaigns and managing automation with rigorous A/B testing
Excellent project management and communication skills
Demonstrates a strong sense of ownership, responsibility, and commitment
Familiarity with CRM software (e.g. Braze, SFMC) is a plus
Experience in HTML is a plus