Job Purpose
A highly creative and strategic Culture Experience Designer & content creator responsible for shaping and amplifying the organization's culture through compelling visual storytelling, multimedia content, and immersive employee experiences.
This role goes beyond design execution to drive engagement, reinforce core values (4C), and strengthen employer branding through innovative, data-informed, and emotionally impactful content across all employee touchpoints.
Key Responsibilities
HR Communication Design (30%)
- Design creative assets to support HR initiatives such as:
- Employee engagement campaigns
- Well-being programs (e.g., PlookRak)
- Recognition programs (e.g., awards, appreciation campaigns)
- Learning & development communications
- Workplace safety
- Create materials including posters, banners, email visuals, and infographics
- Ensure all designs are aligned with company branding and culture messaging (4C)
Employer Branding & Content Creation (50%)
- Create content for Life at True / employer branding platforms (LinkedIn, facebook, IG, Tiktok)
- Design visual storytelling content showcasing employee experiences and culture
Video & Motion (10%)
- Produce and edit premium-quality video content for campaigns, leadership communication, and storytelling in social media platforms.
- Integrate motion graphics, animation, and emerging technologies (AI tools, automation) to enhance content impact.
Photography & Visual Asset Management (10%)
- Capture high-quality photos that reflect authentic employee experiences and culture moments in monthly forum.
- Build and manage a centralized visual asset library for organizational use.
Qualification and Experience
- Bachelor's Degree in Graphic Design, Visual Arts, Multimedia Arts, Digital Media, or a related field.
- Ability to work on multiple projects simultaneously and meet deadlines.
- Strong attention to detail and creative problem-solving skills.
- Proven experience as a graphic designer with a strong portfolio showcasing design, video, and photography skills.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, Lightroom, etc.).
- Strong understanding of video editing techniques, motion graphics, and color correction.
- Photography skills with experience in both studio and natural light settings.
- Knowledge of social media platforms and video specifications (Instagram, YouTube, TikTok, etc.).
- Good communication skills and ability to work collaboratively in a team environment.
