Senior Marketing Manager The Mall Shopping Center
Job description
- Develop and execute marketing strategies, marketing promotion and advertising campaigns, events, and communication plan, including online and offline media to drive traffic, awareness, revenues and sales.
- Manage marketing budgets and costs according to annual allocations to ensure efficient usage of resources, where applicable
- Define marketing campaign & PR objectives that appropriate for target audience.
- Lead the development and implementation of holistic marketing strategy especially in in-store activity, event marketing and media planning.
- Work closely with retail team, agencies, trade partners, to ensure desired business result
- Measure and track ROI for marketing initiatives in achieving sales goals, evaluating effectiveness and overall brand awareness.
Qualification
- At least 10 years of experience in branch marketing, promotion, events, or related fields.
- Bachelor's degree in marketing, Business Administration, or related fields.
- Good communication, presentation as well as negotiation skills.
- Proficient skills in Microsoft Office Suite (Excel, PowerPoint, Word).
- Proactive and committed to delivering results in a fast-paced.
