About the Role
We are looking for a dynamic Brand Communications professional who can turn strategy into execution and support brand-led IMC, brand campaign, and customer experience across both digital and physical touchpoints.
Professional Competencies
- Brand communication & campaign management
Proven expertise in end-to-end brand communication and campaign management.
- Strategic thinking with consumer/market awareness
Strong ability to synthesize consumer insights and market awareness into actionable strategy.
- Collaboration: Excellent cross-functional teamwork and stakeholder coordination skills.
- Project Management : Strong project management & attention to detail
- Data interpretation for campaign optimization : Ability to interpret data for campaign optimization and ROI measurement.
- Ability to work in fast pace with accuracy & ownership
Job Responsibilities
- Lead 360° brand campaign development & executions aligned with masterbrand & business goals
- Support brand strategy development via consumer insights & market analysis
- Collaborate with cross-functional teams such as creative, digital, PR/activation and media agencies for asset & campaign delivery
- Ensure brand consistency across all touchpoints (brand guardian role)
- Track performance & provide insights for campaign improvement
Qualifications:
- Bachelor's degree in Communication, Marketing or related field
- 5–10 years of experience in brand development, brand communication, or campaign execution
- Proven track record in managing brand and/or campaigns
- Experience working with agencies/vendors (creative / research/media)
- Fluent in Thai & English (written & verbal communication)
- Experience in fintech or technology-driven business is a plus
- Able to work under pressure with minimum supervision
