Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.
As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.
Purpose of role:
This role drives Blackmores Thailand's business growth by developing and executing localized marketing strategies across consumer, trade, and HCP channels. It focuses on strengthening brand presence, supporting product launches, optimizing campaign performance, and collaborating with regional and local stakeholders to increase sales and market share.
Responsibilities include:
Portfolio Strategic Planning & Management
- Lead the development and implementation of assigned portfolio strategies that will contribute to the organisation's short and long-term business objectives.
- Develop and deliver annual budgets/target for market shares, brand awareness, volume, net revenue, profitability, and marketing expenditure for the assigned brand portfolio.
- Plan, monitor and evaluate of all marketing mix strategies and activations including effectiveness and efficiencies, adjust marketing strategy and plan to meet changing markets and competitive conditions for assigned portfolio.
- Responsible for brand portfolio demand forecasting, and its rationalisation strategy
New Product Development & go-to-market (GTM) strategy
- Leveraging on technical knowledge, market trend and consumer insights, proactively seek new product/renovation opportunities by developing a robust 3+2 years innovation pipeline strategy.
- Lead product stage gates & processes involved in the NPD & EPD processes on the assigned portfolio
- Ensure compliance of regulatory affairs in term of reviewing and securing product claims.
- Responsible for the go-to-market strategy development, implementation monitoring and tracking for first 12 months of launch.
Channel Marketing (Offline & Online)
- Develop and execute differentiated marketing strategies for the medical (HCP) channel across both offline (field force, events, in-clinic) and digital platforms (e-detailing, webinars, HCP portals)
- Collaborate with Medical, Sales, Regulatory, Digital, and Trade Marketing teams to ensure compliant, relevant messaging and aligned execution across all touchpoints
- Lead end-to-end product launches with integrated go-to-market plans, including sales force readiness, marketing assets, digital activation, and performance tracking
- Drive HCP engagement and marketing effectiveness through tailored content development, digital initiatives, and continuous analysis and optimization of campaign performance
Research – Consumer Insights
- Planning and implementation of consumer/shoppers research programmes
- Implements customer insight through brand and customers plan to address business and brand needs
- Analyse market and consumer research data to understand market and consumer needs
Who are you
- Bachelor's Degree or equivalent in Life/Health Sciences. Other qualifications in marketing, business or naturopath is an added advantage.
- At least 10 years of experience in brand /product management, preferably in consumer healthcare/beauty segment.
- Experience with GP & Hospital channel will be an added advantage
- Proven experience in developing and implementing integrated brand plans that are robust and effective with limited A&P budget.
- Demonstrates good insights generations and analytical skills to develop robust marketing strategies
- Effective cross-functional team player to lead team discussion and planning for brand portfolio to ensure successful delivery of marketing-led initiatives.
- Familiar with the health supplements/OTC industry business, policies, and procedures.
- Strong business and commercial acumen; understanding Blackmores strategies, as well as customer and consumer marketing environment.
- Able to work well in fast paced environment and deal with ambiguity.
- Ability to multi-task, work independently with attentive to details and strong in conceptualisation skill.
- Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch points with stakeholders
- Strong commercial acumen and understanding of market dynamics.
- Fluent in Thai and English both verbal and written.
- Passion for growth in business and a proven track record in generating, leading and converting opportunities
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.
