We're hiring: Senior Brand Manager (Cosmetics)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Lead overall brand strategy and business development for owned cosmetic brands to ensure sustainable growth and strong market positioning in Thailand.
- Develop annual business plan, sales target, and commercialization roadmap covering product assortment, pricing strategy, online distribution, and future offline expansion.
- Manage finish goods business model including sourcing coordination, product selection, pricing structure, and margin control.
- Drive online-first business strategy covering E-Commerce, Marketplace, Social Commerce, and Digital channels to build brand awareness and revenue growth.
- Monitor brand-level P&L including revenue, gross margin, inventory value, marketing spending, and operating cost.
- Analyze sales performance, sell-through, inventory turnover, and market trends to support strategic decision making.
- Lead product launch planning, promotion calendar, and campaign execution in collaboration with Marketing, E-Commerce, and Merchandise teams.
- Coordinate with suppliers, manufacturers, or partners to ensure product readiness, quality, and delivery timeline.
- Ensure product availability and correct inventory level by working closely with Merchandise and Supply Chain.
- Develop business readiness for offline expansion including department store, specialty retail, and standalone store once brand performance becomes stable.
- Identify business growth opportunities including new product categories, new channels, and partnership opportunities.
- Prepare business performance reports, sales analysis, and strategic recommendations for Brand Director and management.
- Act as key contact point between suppliers, internal teams, and commercial partners.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Cosmetic Science, or related field.
- 812 years of experience in brand management, product management, or commercial roles within cosmetics, beauty, FMCG, or consumer goods business.
- Experience managing owned brands or developing new brands is highly preferred.
- Experience working with OEM / supplier / manufacturer / partner production is an advantage.
- Experience in E-Commerce, online marketplace, or digital-driven business is strongly preferred.
- Strong understanding of product assortment planning, pricing strategy, margin structure, and inventory management.
- Strong analytical capability with ability to interpret sales data, financial results, and market trends.
- Experience managing brand P&L or business performance is preferred.
- Strong communication and stakeholder management skills.
- Fluent in Thai and English.
- Strategic mindset, commercial thinking, and strong execution capability.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
