Role Profile:
Responsible for end-end Business Management including sales & marketing, business operation and P&L management. Provides strategic directions for LUXASIA Team as well as SK-II Retail Team under third party agency to strengthen SK-II position as leading prestige skincare brand in TH.
The role requires a commercially astute, numbers-driven leader who can build and lead a high-performing team while safeguarding brand equity and profitability.
Responsibilities:
1. P&L Ownership & Management
- Drive SK-II performance to achieve and exceed overall business objectives
- Own and manage the full Profit & Loss statement for SK-II, ensuring revenue, margin, and cost targets are met.
- Develop annual budgets and rolling forecasts, monitoring actuals against plan and taking corrective action on variances.
- Identify and drive margin-improvement opportunities across pricing, trade terms, and cost efficiency.
2. Net Sales & Brand Management
- Prepare and establish annual Net Sales targets and ensure monthly target achievements
- Develop and execute sales and marketing strategies to improve brand awareness, traffic to the stores and business profitability
- Ensure the Promotional Calendar is planned and executed based on sales goals
- Effective consumer relationship management to reward and engage consumers to encourage repeat purchases
- Develop and maintain SK-II guidelines & policy for in-store experience, visual merchandising and collaterals
- Generate timely, accurate and regular business progress reports
- Work closely with trade partners to grow awareness for the brand (offline & online)
- Build strong rapport with principal, trade partners, the media and suppliers
- Manage inventory and brand mix to meet consumers needs and maximize sales
- Lead and inspire a team of sales personnel
3. Business Scorecard Management
- Build and maintain Business Scorecards tracking sales performance against targets (sell through, market share, store & team productivity).
- Build and maintain a separate scorecard for new user acquisition, tracking recruitment, conversion, and retention metrics.
- Present scorecard results to stakeholders on a regular cadence, flagging gaps and proposing corrective action plans.
4. Retail Audit & Governance
- Ensure overall best-in-class retail excellence is well implemented in every SK-II store, complies with LUXASIA and Brand Partner governance standards.
- Achieve optimum retail audit score for every audit criterion.
- Responsible for the overall brand protocol stewardship.
5. CAPEX & Inventory Management
- Plan and execute Capital Expenditure properly according to business needs and budget.
- Monitor and control inventory holding according to target and to ensure healthy inventory position throughout the year.
6. People Management
- Lead, coach, and develop the sales & marketing team to build a high-performance organisation aligned with SK-II and LUXASIA values.
- Set clear goals, provide regular feedback, and manage performance in line with company review cycles.
- Drive employee engagement and retention strategies to reduce attrition and build a strong talent pipeline within the team.
Knowledge & Skills:
- Well-versed in P&L and budgeting
- Analytical, with good sense of numbers
- Strong leadership and communication skills
- Strong commercial acumen and negotiation skills
Education & Experience:
- Degree holder who possesses at least 7 years of experience in brand and business management
- Retail or beauty (skincare) industry experience will be advantageous
- Possess strong passion for retail industry, in particular for beauty/skincare
- Sales and results oriented
- Thrive in a fast-paced, dynamic environment
- Creative and driven with a good eye for detail
