Brand Strategy & Marketing
- Define brand communication strategy for TH market, ensuring consistent application across all customer touchpoints, including but not limited to social media, emails, videos and onsite activations.
- Analyze market trends, competitor activities, and customer insights to inform strategic decisions and optimize marketing initiatives
- Manage marketing budget and resources effectively, ensuring optimal allocation and ROI across various marketing initiatives.
- Oversee the development of marketing collateral, ensuring consistency in brand voice, visual identity and messaging across all touchpoints
- Develop and implement strategic marketing and communications plans including digital marketing, content marketing, press releases, and partnerships, to drive course awareness and enrolment, including setting clear KPIs and measuring campaign effectiveness.
Social & Paid ad Management
- Work with the Head of Marketing to develop and execute a multi-channel social media strategy, increasing brand visibility and generating sales leads.
- Develop, design and execute content for a content calendar for social media platforms such as Facebook, Instagram, Tiktok and Line.
- Leading the implementation of digital campaigns. This includes the development and execution of creative, practical and strategic communications plan, branding layout for EDMs, and other forms of assets across integrated communications platforms.
- Supervise and optimize paid ad performance, with focus on meta and google.
- Monitor social media trends and analyze suitable performance metrics to optimize the social media strategy.
- Lead TH website maintenance & SEO
Partnership & Event Marketing
- Build and maintain relationships with business partners, key industry media, KOLs and influences.
- Identify and pursue opportunities to maximize brand exposures, enhance brand reputation and acquire potential customers.
- Organize and lead the execution of onsite activations, including opening, seminar, co-brand activities, promotions, etc.
- Track and report on success of all event marketing efforts, providing insights on future event marketing strategies.
Qualifications:
- A minimum of 10 years in marketing communication, with a strong track record in brand strategy, social media management and marketing campaigns. Experience in consumer goods is advantageous.
- Strategic thinker with strong business acumen
- Creative mindset with excellent problem-solving abilities
- Adaptable and able to work effectively in a fast-paced environment
- Excellent project management skills with ability to handle multiple campaigns simultaneously.
- Avid analytical thinker with a knack for uncovering insights from data and leveraging those insights to adjust campaigns.
- Strong Leadership and team coaching.
- English & Thai is must, Mandarin is a plus.
