Job Purpose:
Conduct research, analysis, and studies to support the development of product and packaging concepts under the supervision of the direct manager. The objective is to identify and develop new products that effectively meet the genuine needs of customers and the market, while aligning with the organization's policies, strategic direction, and business plans.
Key Responsibilities:
- Conduct market research, gather and analyze information on market conditions, competitors, and product trends in both domestic and international markets to support the development of products that effectively meet the genuine needs of target customers.
- Support the preparation and presentation of concepts for new product and/or new business development. This includes compiling and analyzing product specifications, market analysis, SWOT analysis, competitive analysis, sales channel analysis, production analysis, as well as cost and profitability assessments, to provide management with relevant information for project approval and decision-making.
- Support and coordinate the management of the company's new product development projects by planning and preparing project timelines and action plans from concept initiation through market launch. Monitor and analyze product performance to evaluate whether sales targets are achieved and identify key considerations and opportunities for future product development.
- Coordinate with relevant internal departments and external parties (if any) to ensure that product and packaging development activities align with the approved concept and specifications of the new product.
- Support the development of products and business initiatives that proactively create value for the organization, driving the achievement of sales objectives and strengthening the company's leadership in innovation and creativity.
- Perform other duties and responsibilities as assigned by the supervisor.
Qualification:
- Bachelor's degree or higher in Marketing, Business Administration, Product Development, or a related field.
- At least 2 years of experience in a related field.
- Knowledge of marketing principles and practices.
- Knowledge of market research and product development will be an advantage.
- Proficiency in English communication.
- Computer literacy and proficiency in Microsoft Office applications.
- Strong coordination, communication, and interpersonal skills.
- Presentation and public speaking skills.
