About LINE MAN Wongnai
LINE MAN Wongnai is Thailand's leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.
The Marketing Executive will drive growth for LINE MAN MART through data-driven campaign execution, creative problem-solving, and strong cross-functional collaboration.
This role combines analytical thinking with strategic execution and suits someone who takes ownership, moves fast, and delivers a measurable impact on conversion, retention, and GMV performance.
What you'll Do:
- Assist in planning and executing end-to-end marketing campaigns to drive user engagement and order conversion.
- Coordinate with cross-functional teams (CRM, Performance Media, Designer, and BD) to ensure campaign alignment and timely delivery.
- Track and analyze campaign performance metrics such as GMV uplift, CVR, CTR, and CIR to identify optimization opportunities.
- Manage coupon setup and testing on platform backend, ensuring accuracy and cost-efficiency.
- Prepare campaign reports and provide actionable insights for ongoing improvements.
- Support execution of partnership and co-subsidy campaigns with key merchants.
- Conduct competitor monitoring to benchmark performance, campaign strategy, and user communications.
- Collaborate with design and content teams to brief creative assets that fit campaign objectives and user segments.
What you'll Need:
- Bachelor's degree in Marketing, Business Administration, Economics, or related field.
- 2-4 years of experience in marketing, campaign management, or e-commerce (experience in FMCG / delivery / quick commerce is a plus).
- Strong analytical skills; comfortable working with Google Sheets, performance dashboards, and data visualization tools.
- Proactive, detail-oriented, and able to manage multiple projects under tight deadlines.
- Good understanding of digital marketing metrics (CTR, CVR, CPC, CPA, iGMV per THB, etc.).
- Excellent communication and coordination skills.
- Comfortable working in a fast-paced, data-driven environment.
