About the Role
ROV is a national-level mobile MOBA, consistently among the top competitive mobile titles in the market by playerbase. This role is not a campaign executor running through a checklist, you will be the empowered owner of a portfolio of ROV's campaigns, running each one end-to-end from strategy through creative, media, and impact assessment. You will report directly to the Thailand Marketing Lead, working closely with product team and esports team, with the authority to mobilise local KOL, community, esports, and design resources, backed by Garena's local market expertise.
What You'll Do
Campaign Strategy & Ownership
- Own assigned tentpole campaigns end-to-end: hero launches, season openers, esports tie-ins, IP collabs, community moments — from strategy through post-mortem.
- Translate objectives from the product features into sharp strategy: audience insight, message hook, creative angle, tactic mix, and KPI targets.
- Make the calls that are yours to make; escalate the ones that aren't.
Creative & Media Execution
- Set the tone, key visuals, copy direction, and quality bar for your campaigns.
- Plan the mix across owned, paid, and earned media, working with media agencies and internal buying teams to land it.
- Monitor live performance and adjust in-flight to hit KPIs.
Cross-Functional Delivery
- Partner with Design, KOL, Community, Esports, and Events teams to turn briefs into shipped assets.
- Own the campaign budget end-to-end.
People Development
- Manage 1–2 campaign supporters — delegate meaningfully, give real feedback, invest in their growth.
Deliverables & Impact
- Your work directly shapes ROV's performance trajectory, engagement quality, and player perception.
- Your learnings from campaigns become team playbooks — reused by future campaigns and adjacent markets
Who We're Looking For
Must-Have
Marketing experience
- 1-2 years in campaign, brand, or content marketing, with experience in independently owning campaigns from brief to launch.
- Hands-on experience partnering with creative, media, and cross-functional teams to ship work.
- Fluent in the major social platforms, content formats, and audience dynamics that shape mobile game marketing.
Craft & judgement
- Track record of running campaigns against performance KPIs — reach, engagement, views, clicks, conversion — and iterating from what the data says.
- Able to turn objectives into a clean strategy (audience, message, tactics, execution plan) without hand-holding.
- Can hold the line on timelines, deliverables, stakeholders, and launch readiness without dropping quality.
- Either develop creative concepts yourself or bring sharp judgement to steer them.
Game understanding
- Genuine depth on ROV: current meta, recent patch impact, what the community is actually talking about.
- Proven through play, content, community involvement, or esports engagement. Diamond-tier play is a common baseline; Conqueror is a plus. We are testing understanding, not mechanical skill.
AI-native ways of working
- Already using AI tools (Claude, ChatGPT, Midjourney, or workflow-level tools) in day-to-day work — accelerating briefs, evaluating creative, pulling community insight, running post-campaign analysis.
- Can point to at least one concrete example where AI helped you or your team solve a real problem.
Language & location
- Native Thai speaker with fluent business English.
- Based in Bangkok, comfortable collaborating across the SEA region.
Good-to-Have
- Experience partnering with KOLs, influencers, creators, or community teams.
- Experience managing paid media or agency relationships directly.
- Experience leading small teams, interns, or campaign supporters.
- Strong instinct for converting post-campaign learnings into repeatable playbooks.
