Senior Category Manager, Electronics

Team and Role Introduction:

- In this role, the ideal candidate should demonstrate business judgment with a desire to actively manage and growth your own business with passion and knowledge within Electronics industry.

- You must be a team player and demonstrate a passion for working cross-functionally to achieve own and common KPIs. You must be self-motivated and able to quickly dive deep into data to determine root causes of problems and implement scalable solutions.

- You will be mentored by a senior member of our commercial team to drive portfolio growth by employing analytical and eCommerce merchandising methodologies for your respective commercial categories

Key Responsibilities:

Business Planning:

- Strategic Category Growth: Define and execute a category strategy that balances short-term wins with long-term market leadership, leveraging data, competitor insights, and industry trends.

- Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven trade-offs to maximize growth, profitability, and customer experience.

- Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive innovation through strategic partnerships and new commercial models.

Portfolio Execution:

- Strategic Brand Partnerships: Build and strengthen relationships with global brands, local SMEs, and key stakeholders to drive sustainable category growth and long-term collaboration.

- Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer behaviors to develop data-driven actions that enhance Lazadas toplines.

- Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.

People & Leadership Management:

- High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of ownership, agility, and results-driven execution.

- Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact through strong communication and strategic influence.

- Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical thinking, problem-solving, and a growth mindset.

Key Requirements:

- 5+ years of work experience, preferably in consulting, category management, sales related position, or similar roles in a industries such as Electronics

- Bachelors degree in business administration, economics, engineer, finance, or any related fields. Proven experience in business operation successes and team management with demonstrated ability to drive successful outcomes is a must.

- Strong understanding of e-commerce business models and dynamics is a plus.

- Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis.

- Passionate for multiple simultaneous projects, creative flow and high attention to detail.

- Excellent communication both Thai and English and interpersonal skills, with the ability to influence and effectively engage stakeholders at all levels.

- Adaptable and proactive, thriving in a fast-paced and dynamic environment.

- A resilient problem-solver with proven leadership qualities

- Strong ownership and attention to details.

- High proficiency in using Microsoft Word, Excel and PowerPoint.