Senior Commercial and Sales Manager
Location: Sathon, Bangkok
The selected candidate will be subject to background verification, including employment certification for previous roles.
Role Purpose
This position is responsible for driving revenue growth and commercial performance across B2B clients. The role focuses on sales strategy, market expansion, and building a strong sales organization, rather than transactional sales management.
What You Will Own
Commercial Strategy & Revenue Growth
- Define and execute commercial strategies to deliver sustainable revenue growth across multiple B2B clients.
- Identify new market segments, customer groups, and revenue opportunities.
- Translate business goals into clear sales plans and measurable outcomes.
Client & Revenue Management
- Oversee performance of key and strategic accounts, with strong focus on retention, upselling, and rebooking.
- Lead complex commercial discussions and negotiations with senior‑level clients.
- Ensure pipeline health, deal quality, and accurate forecasting.
Sales Leadership & Team Development
- Lead, coach, and develop a high‑performing sales team with clear targets and accountability.
- Embed consultative, value‑based selling practices across the team.
- Conduct regular performance reviews, coaching sessions, and improvement plans where required.
Cross‑Functional Collaboration
- Partner closely with Marketing to align sales strategy with visitor acquisition and positioning.
- Work with Operations on floorplan optimization, feature positioning, upgrades, and onsite rebooking.
- Contribute commercial insights to improve overall show performance and customer experience.
Systems, Reporting & Performance Intelligence
- Drive effective use of CRM and sales systems (e.g. Salesforce, internal sales tools).
- Monitor team performance through dashboards, reports, and data analysis.
- Prepare monthly commercial summaries and post‑event reviews for management.
What We're Looking For
- Minimum 12 years experience in senior sales or commercial leadership roles within a B2B environment.
- Strong track record of leading teams to exceed revenue targets and deliver growth.
- Experience managing long sales cycles, high‑value clients, and complex commercial negotiations.
- Comfortable operating at both strategic and hands‑on levels.
- Highly analytical, commercially minded, and performance‑
- Proficient in CRM systems and sales reporting tools.
- Strong English communication skills, both written and spoken.
- Strong can‑do attitude and solution‑oriented mindset.
