Title: Senior Copywriter
Work Location: Bangkok, Thailand
Long-term Contracting, renewable yearly
No Work Permit Provided.
About the Role
Our Client in International Home Appliances is looking for a copywriter who can craft persuasive, brand-consistent messaging across key e-commerce touchpoints, from promotional campaign visuals and product descriptions to TikTok scripts and on-screen supers. This role requires someone who understands how copy and visuals work together, but leads with a strong commercial writing mindset. The ideal candidate can translate product benefits into compelling commercial narratives, adapt messages across formats and lengths, and ensure every line, whether it's a headline, script, or super, sounds unmistakably like the same brand.
What You'll Do
- Translate product benefits and key USPs into persuasive, conversion-driven copy across e-commerce product pages, short-form video scripts, and on-screen text, turning features into compelling reasons to buy
- Collaborate closely with designers and the motion team — writing with the visual in mind, not in isolation
- Adapt tone across different product categories and campaign types (always-on vs. hero campaigns) while still maintaining consistency in brand positioning
- Occasionally support translation/localization quality checks across regional markets
What You Bring
- 7+ years of copywriting experience
- Excellent written English; strong grasp of tone, rhythm, and brevity
- Ideally fluent in two or more Asian languages, with the ability to adapt copy creatively
- Strong background copywriting experience for / familiarity with e-commerce platforms in Asia such as Shopee, Lazada, TikTok Shop
- Understanding of how copy works with visual design
- Ability to write across a range of tones — playful, premium, functional — depending on the product
- Strong attention to detail and organizational skills
Who Thrives Here
We operate like a start-up inside a corporate environment. People who do well on this team:
- Are flexible and comfortable with ambiguity — briefs change, priorities shift
- Initiate rather than wait to be told — spot a gap and fill it
- Are resourceful — get the most out of whatever tools, time, and budget are available
- Are equally happy working solo on a task and jumping into team collaboration
- Are genuinely curious about new tools (especially AI) rather than resistant to them
