Direct 1-to-1 CEO Mentorship.
Work side-by-side with our English CEO in a rare 1-on-1 mentorship, challenging ideas, applying cutting-edge skills, and turning creative vision into commercial impact.
About sofsy
sofsy is a fast-growing global fashion brand specializing in women's lingerie and hosiery, selling predominantly on Amazon.com. We operate in a highly competitive, international environment where creativity, speed, and ownership matter. As a young company scaling quickly, we expect our people to work independently, think boldly, learn fast, and continuously push boundaries to elevate the brand.
Job Responsibilities
We are seeking a Senior Creative Brand Lead to drive brand evolution while delivering high-impact, hands-on graphic design work. This role combines strategic creative leadership with execution, shaping sofsy's presence across packaging, labels, Amazon and Shopify storefronts.
- Creative Direction & Brand Development
- Define and evolve the brand's visual identity and storytelling across all platforms.
- Ensure alignment with brand aesthetics and messaging.
- Set clear creative direction that drives consistent and impactful brand representation, balancing aesthetics with performance.
- Graphic Design (Packaging, Labels & Amazon Storefront)
- Design packaging, labels, and marketing visuals; prepare production-ready files for manufacturers.
- Develop and optimize Amazon product galleries, A+ content, and storefront layouts to enhance engagement and conversion.
- Ensure cohesive, platform-tailored assets that highlight key product features and maintain brand consistency.
- Work closely with a Senior Photo Retoucher and support the growth and output of junior creative / retouching team members, ensuring quality of visuals and to translate concepts into polished, performance-ready assets across platforms.
- Oversee AI image generation for Amazon, Shopify, and brand assets, including concept definition, prompt direction, image selection, and refinement.
- Determine when AI is sufficient versus when a photoshoot is required, balancing quality, realism, speed, and cost.
- Plan and direct photoshoots when needed.
What We're Looking For
- 2+ years of experience in graphic design, ideally with a strong portfolio
- Good communication skills in English and Thai language.
- Passion & Drive | You take pride in your work, strive for excellence, and bring creativity and energy to every project.
- Ownership Mentality | You care deeply about the brand's success, treating each project as if it were your own.
- Resilience & Growth Mindset | You're not afraid to make mistakes, learn from them, and keep pushing forward.
- Attention to Detail | You balance creativity with precision, ensuring consistency across all touchpoints.
- Adaptable and Calm Under Pressure | You stay composed when priorities shift, and focus on solutions for continuous improvement based on data and feedback.
- Collaborative Spirit | You enjoy working with cross-functional teams and can manage creative workflows effectively.
- Kind, Respectful & Empathetic | You treat teammates, partners, and collaborators with respect. You give feedback thoughtfully, listen openly, and value different perspectives.
- Positive Energy | You bring professionalism, reliability, and a steady attitude that makes people enjoy working with you.
