Senior CRM

Roles and Responsibilities

Act as a strategic advisor and subject matter expert in loyalty, CRM, and personalization, with a strong focus on the retail industry.

Lead CRM and personalization campaigns for Lotuss, including always-on and ad-hoc initiatives, ensuring successful plan-do-review cycles and effective budget management to meet KPIs and align with the client.

Proactively suggest the initiatives to improve the performance & maximize the budget to deliver the targets

Proactively identify the opportunities to drive MyLo performances and alert the risks/ concerns with the alternative solutions by having the good understanding of Lotuss trading situations, their internal & external challenges and the market contexts

Understand Lotuss CRM & personalization ecosystem to be able to increase the numbers of the impactful marketing automation campaigns

Co-lead data-driven strategy and analytics, collaborating with Data Science (DS) teams to develop models and insights that drive key KPIs and improve campaign effectiveness.

Lead and develop a high-performing CRM team, fostering a collaborative relationship with the DS team to execute the strategic workplan.

Build and maintain senior-level relationships with Lotuss key stakeholders, providing consultative guidance and ensuring alignment with business goals.

Analyze and prepare reports on the outcomes of marketing campaigns and customer satisfaction.

Qualifications

3-5 years of direct experience in loyalty, CRM, and personalization, with a proven track record of delivering results.

Have the experience or the good understanding of the mar-tech i.e. salesforce, session M

Strong analytical and problem-solving skills, with the ability to translate complex business challenges into actionable CRM strategies.

Exceptional presentation and storytelling skills, with a talent for crafting compelling narratives and influencing executive-level stakeholders.

Effective communication and leadership skills, with a proactive, results-oriented approach to solving challenges.

Business acumen and strategic thinking in CRM, customer experience, insight discovery, and next-best-action strategies to drive sustainable business growth.