Senior Customer Data Analyst - CRM

Key responsibilities

• Define and drive CRM data strategy, governance, and data quality
• Develop advanced analytics & models (Segmentation, RFM, Cohort, CLV, Propensity)
• Deliver actionable insights to support growth, retention, and campaign effectiveness
• Design and monitor CRM campaign measurement, A/B testing, and ROI
• Build BI dashboards, customer 360° views, and reusable data assets
• Lead and mentor CRM data analysts and collaborate cross‑functionally

Qualifications

• Bachelor's / Master's in Data, Statistics, Analytics, Business, or related fields
• 4–5+ years in Customer / CRM / Marketing Analytics
• Strong in Python, SQL, Advanced Excel, Power BI
• Solid understanding of data architecture, data quality, and privacy
• Strong business acumen & data storytelling skills
• Experience with CRM/CDP or large customer data environments is a plus