Develop and execute Modern Trade channel strategies to drive sales growth, market share, and category leadership across key retail customers.
Translate brand and commercial strategies into customer-specific activation plans, promotions, and in-store execution programs.
Lead Joint Business Planning (JBP) with Key Accounts and retail partners to deliver mutually beneficial growth opportunities.
Drive excellence in assortment, shelving, visibility, pricing, promotion, and display execution to maximize shopper conversion.
Develop annual promotion calendars and trade programs aligned with business objectives and customer priorities.
Monitor and optimize trade investment effectiveness to ensure strong return on investment and sustainable growth.
Analyze customer, shopper, and market insights to identify growth opportunities and recommend actionable strategies.
Collaborate closely with Sales, Marketing, Supply Chain, and Finance teams to ensure successful execution of commercial initiatives.
Track and report key performance indicators including sales growth, distribution, promotional effectiveness, category performance, and profitability.
Build strong relationships with key retail customers and external partners to support long-term business growth.
Lead and coach team members while fostering a high-performance and results-oriented culture.
Qualifications
Bachelor's degree or higher in Marketing, Business, or related field (MBA preferred)
Extensive 10 years experience in FMCG / Alcohol / Beverage, with deep expertise across Trade Marketing/Customer Marketing/Category Management for Modern Trade channel
Strong understanding of the Modern Trade landscape, including Hypermarkets, Supermarkets, Convenience Stores, and Cash & Carry channels.
Proven experience managing key retail customers and driving Joint Business Planning initiatives.
Strong commercial acumen with demonstrated success in delivering sales growth and trade investment optimization.
Experience in developing and executing promotional strategies, shopper marketing programs, and customer activation initiatives.
Strong analytical skills with proficiency in Excel, PowerPoint, and sales data analysis tools
Excellent stakeholder management and influencing skills, with the ability to work effectively across cross-functional teams.
Resilient, adaptable, and able to thrive in a fast-paced, high-performance environment
Strong leadership capability with a passion, High self-awareness, continuous learning mindset, and ability to drive improvement
Curious, innovative, and willing to challenge the status quo to improve channel performance
High level of self-awareness, with the ability to reflect on successes and failures and continuously improve leadership effectiveness
Good command of English
Demonstrates the ability to use AI tools effectively, develop clear prompts, critically assess outputs, and incorporate AI into workflows to enhance efficiency and quality.
