Job Purpose
To design and implement data-driven digital marketing strategies that generate leads, boost brand visibility, and promote the company's cloud solutions across digital platforms. This role focuses on optimizing digital channels such as SEO, SEM, paid media, and marketing automation to enhance customer engagement and conversion. The Senior Digital Marketing Consultant ensures that digital initiatives are aligned with business objectives and help position the company as a leader in cloud technologies.
Key Responsibilities:
- Design and execute digital marketing strategies (SEO, SEM, social, email) to promote cloud solutions to target markets.
- Optimize website and landing pages for conversion, focusing on lead generation from tech decision-makers and IT professionals.
- Manage paid media campaigns (Google Ads, LinkedIn Ads) targeting IT, DevOps, and business leaders in need of cloud solutions.
- Conduct keyword research and SEO optimization specific to cloud computing, data security, and digital transformation topics.
- Create data-driven reports on campaign performance, lead quality, and MQL/SQL conversions.
- Collaborate closely with the content, design, and product teams to ensure cloud offerings are clearly communicated in all digital assets.
- Stay up-to-date with trends in cloud technology and digital marketing to ensure campaigns remain innovative and competitive.
Qualifications:
- Bachelor's degree in Digital Marketing, Computer Science, Business, or a related field. (Additional certifications in digital marketing or technology-focused areas (Google Ads, SEM, SEO) is preferred).
- 5+ years of hands-on experience in digital marketing, with a focus on B2B or cloud technology products.
- Proven expertise in SEO, SEM advertising, and web analytics (Google Analytics, etc.).
- Experience with lead generation, conversion optimization, and performance marketing, especially for technology and cloud solutions.
- Familiarity with CRM platforms (Salesforce & Hubspot)
- Experience in account-based marketing (ABM) and content marketing strategies targeted to enterprise and corporate customers.
- Strong understanding of SEO, SEM, and digital advertising strategies to drive qualified traffic and leads.
- Knowledge of email marketing, social media campaigns, and performance metrics to drive engagement and conversions.
- Analytical mindset with the ability to track, measure, and report on digital marketing performance.
- Ability to work in a fast-paced, team-oriented environment, with a strong focus on data-driven results.
