Senior Digital Marketing Executive

We are seeking a Senior Digital Marketing Executive in our Thailand office, with advanced, hands-on expertise in high-budget digital advertising campaigns, performance optimization, and SEO. This role requires deep technical understanding of advertising platforms, the ability to consistently lower CPA while increasing ROI, and a strong commitment to continuous learning in a fast-evolving digital landscape.

You will oversee large-scale campaigns, implement AI-driven efficiencies, produce SEO-driven content, and push the boundaries of performance marketing across the region.

KEY RESPONSIBILITIES

Digital Marketing & Performance (80%)

Advanced High-Budget Campaign Management

• Lead the planning, execution, and optimization of large-scale digital advertising campaigns across Meta, Google, TikTok, and programmatic platforms.
• Maintain strong technical mastery of the platforms to ensure cost efficiency, stability, and scalability of campaigns.
• Implement advanced optimization strategies to reduce CPA, improve ROAS, and maximise overall marketing ROI.
• Ensure daily monitoring, budget pacing, and real-time adjustments for high-budget accounts.

Technical Expertise in Digital Advertising

• Apply deep technical knowledge of auction systems, bidding strategies, delivery optimization, attribution, and audience structuring to drive performance.
• Conduct rigorous A/B and multivariate testing across creatives, audiences, placements, and landing pages.
• Solve performance issues using technical fundamentals: learning phase management, signal optimization, pixel/SDK improvements, account architecture, and tracking accuracy.

AI-Driven Performance Optimization

• Use AI tools (ChatGPT, Claude, Gemini) to accelerate insights, automate routine tasks, generate creative variations, and enhance campaign ideation.
• Implement workflow automation (Zapier, Make, internal tools) to improve operational efficiency and reporting accuracy.

Insights, Reporting, and Result Ownership

• Prepare deep-dive performance analyses outlining insights, trends, issues, and opportunities.
• Communicate clear recommendations to management with data-backed reasoning.
• Own the results continuously identify ways to cut waste, scale winners, and improve cost efficiencies.

Cross-Functional Collaboration

• Work with Product, Growth, Tech, and Content teams to strengthen full-funnel performance.
• Provide expert guidance to internal teams on technical advertising behaviour, platform changes, and performance principles.

Continuous Learning & Platform Mastery

• Proactively stay updated on the latest features, algorithm changes, bidding strategies, and optimization best practices across all advertising platforms.
• Regularly test new features, tools, and beta programs to maintain competitive advantage.

Search Engine Optimization (SEO) (20%)

SEO Strategy & Ownership

• Lead SEO roadmap creation using data, keyword insights, competitor analysis, and AI-driven clustering tools.
• Use AI and SEO tools to conduct topic modelling, search intent analysis, and keyword grouping.

SEO Content Production

• Produce SEO articles, landing pages, guides, and reviews that drive organic traffic growth.
• Maintain quality and accuracy while using AI tools to streamline content creation.

Technical SEO Execution

• Execute on-page optimization, schema markup, internal linking, site audits, and Core Web Vitals improvements.
• Work with product and engineering teams to resolve technical SEO issues.

External SEO Agency Management

• Manage SEO agency deliverables, validate recommendations, and ensure all content/output meets quality standards.

Reporting and Refinement

Prepare SEO performance updates using GA4, GSC, Ahrefs, SEMrush, and AI-driven summarization tools.

REQUIREMENTS

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• 35 years of proven experience in digital marketing, performance marketing, and SEO.
• Strong hands-on expertise running high-budget campaigns across Meta, Google, and TikTok platforms.
• Advanced technical understanding of digital advertising concepts (eg. bidding strategies, optimization events, attribution & tracking, and creative testing frameworks).
• Demonstrated success in achieving lower CPA, higher ROAS, and strong ROI improvements.
• Strong analytical ability with mastery of Excel/Sheets and dashboarding tools (Tableau, Looker Studio).
• Strong proficiency with AI tools (ChatGPT, Claude, Gemini, Midjourney, Runway) for performance optimization, ideation, and reporting.
• Excellent English communication skills with strong copywriting and conceptualization.
• Highly resourceful, self-motivated, and committed to continuous learning of new technologies, platform updates, and industry trends.
• Meticulous, organized, and able to work efficiently in fast-paced environments.

Good-to-Have Skills

• Familiarity with automation tools (Zapier, Make).
• Experience with multi-market campaigns in Southeast Asia.
• Basic design/video editing skills (Canva, CapCut, Adobe).
• Automotive, classifieds, or mobility industry experience.