Senior Digital Marketing Executive

BriefSummary:

Joinadynamicteamtospearheaddigitalmarketinginitiativesandwebsitemanagementthatenhanceuserexperiencesanddrivecampaignperformance.Thisroleofferstheopportunitytoleadprojectsandcontributetoadata-drivenmarketingstrategyacrossregionalplatforms.

Responsibilities

• Develop and manage the website strategy for both new and existing content to optimize user experience and site performance.
• Lead all phases of digital marketing campaigns from conception through execution, including performance measurement.
• Oversee website management and content creation, ensuring fulfillment of content requests for designated regions.
• Collaborate with the Marketing Communications team and digital partners to coordinate integrated web and social content campaigns.
• Support region-wide SEO/AEO/GEO strategies and drive content creation to elevate visibility and rankings.
• Generate actionable insights from marketing initiatives using tools like GA4 and LiveChat to support data-driven decision-making.
• Manage and optimize analytics dashboards to facilitate informed business intelligence for leadership.
• Assist in the management of email marketing campaigns and customer relationship management processes.
• Maintain adherence to budget allocations for marketing expenses and keep accurate records of financial transactions.
• Take on additional tasks as assigned to support departmental objectives.

Requirements

• Minimum 2 years of digital marketing experience across multiple international markets, with a focus on scaling campaigns while balancing regional nuances and brand consistency.
• Proficiency with CMS platforms, analytics tools, and marketing automation systems.
• Strong analytical skills with the ability to recognize trends and translate data insights into actionable strategies.
• Proven capability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced setting.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational skills and a proactive work ethic.
• Ability to work independently and demonstrate resilience in a fast-changing environment.