About the Role
We are seeking an experienced digital marketing strategist to drive online growth across AWC's portfolio of retail, commercial, hospitality, lifestyle, and pre-opening properties.
This role will lead digital strategy, performance marketing optimization, search innovation (SEO, SEM, AEO, GEO), and digital transformation initiatives to increase traffic, generate quality leads, improve conversion, and drive measurable business results. Acting as a corporate digital advisor, you will work closely with property marketing teams to translate strategy into impactful execution.
Key Responsibilities
1. Drive Digital Growth Strategies
Develop and lead integrated digital marketing strategies aligned with business objectives and consumer insights.
Key Focus Areas
- Create tailored digital strategies for each property.
- Drive traffic, lead generation, conversion, and revenue growth.
- Optimize performance across social media, search, websites, and paid media channels.
- Support both operating and pre-opening properties.
Success Indicators
- Increased website traffic and digital engagement.
- Growth in qualified leads and conversion rates.
- Improved social media performance and share of voice.
- Measurable business and revenue impact.
2. Lead Search & Digital Innovation
Drive search marketing excellence beyond traditional SEO and SEM by leveraging emerging AI-driven search technologies.
Key Focus Areas
- Develop strategies across SEO, SEM, AEO, GEO, and social search.
- Lead website revamp and development projects to improve discoverability and search performance.
- Identify and implement new tools, technologies, and best practices.
Success Indicators
- Improved search rankings and visibility.
- Growth in organic traffic and search-driven leads.
- Strong performance across AI-powered and conversational search platforms.
3. Strengthen Digital Performance Management
Establish a data-driven framework to measure, optimize, and scale digital marketing performance across properties.
Key Focus Areas
- Define KPIs and measurement frameworks.
- Develop performance dashboards and reporting systems.
- Advise property teams on media planning, audience targeting, campaign optimization, and digital best practices.
- Ensure alignment between digital execution, brand strategy, and business objectives.
Success Indicators
- Consistent KPI tracking and reporting.
- Improved campaign effectiveness and ROI.
- Adoption of digital best practices across properties.
What We're Looking For
Required Experience
- 10+ years of experience in Digital Marketing, Digital Strategy, Growth Marketing, or related fields.
- Proven success in developing strategies that drive traffic, leads, conversion, and revenue growth.
- Experience managing multi-channel digital campaigns across multiple brands, properties, or business units.
- Strong expertise in digital performance marketing, search marketing, and social media strategy.
Preferred Expertise
- Digital Strategy & Growth Marketing
- SEO, SEM, AEO, and GEO
- Website strategy, revamp, and optimization
- Digital analytics, performance measurement, and reporting
- Social media platforms, algorithms, and content strategy
- Customer acquisition and conversion optimization
Leadership Competencies
- Strategic thinking and problem-solving
- Strong stakeholder management and influencing skills
- Cross-functional collaboration
- Data-driven decision-making
- Project management and execution excellence
- Ability to lead change and drive continuous improvement
Education
Bachelor's degree in Marketing, Business Administration, Communications, Economics, Real Estate, or a related field. Master's degree is an advantage.
Why Join Us
This role offers the opportunity to shape and elevate AWC's digital marketing capabilities, leading innovative search and growth strategies that drive measurable impact across one of Thailand's leading real estate and lifestyle portfolios.
