WHAT YOU WILL DO :
- Own full- funnel digital media strategy for your clients - from annual plans to campaign- level execution
- Act as the primary media advisor to client stakeholders. Translate their business goals into clear media investment decisions
- Build budget allocation models across channels, funnel stages, and campaign phases using performance data
- Lead media presentations, reviews, and post- campaign evaluations - you present, not just prepare
- Use AI tools (Claude, ChatGPT, Havas AVA) daily to accelerate research, audience analysis, scenario modelling, and reporting
- Work hands- on with GA4, Mobile Attribution Tools (AppsFlyer, Adjust), and platform analytics to extract insights and guide optimisation
- Become deeply familiar with your clients industry, business model, competitive landscape, and market trends - you're a consultant, not just a channel planner
- Brief and collaborate with buying, performance, and ad ops teams to ensure plans translate into strong execution
- Identify new platforms, formats, and innovation opportunities for your clients
- Connect every recommendation back to commercial outcomes - ROAS, sales contribution, customer acquisition cost
REQUIREMENTS :
- This position is open to Thai nationals only.
- 5 - 7 years in digital media planning or integrated communications, agency background preferred
- Strong expertise across digital platforms - Meta, Google, TikTok, YouTube, Programmatic, CTV, Commerce Media
- Proven ability to plan across the full funnel - from awareness and consideration through to conversion and retention
- A trusted client advisor - confident presenting to and consulting with senior stakeholders
- Comfortable working with data: GA4, Mobile Attribution Tools, platform dashboards. Pulls their own numbers, builds their own models, doesn't wait for a report
- Active user of AI tools for work - research, prompting, automation, content acceleration
- Strong knowledge of the Thailand digital media landscape - pricing, inventory, seasonality, platform nuances
- Excellent English - written and spoken. Strategy docs, client emails, and presentations are in English
- A structured thinker who turns messy briefs into clear plans with commercial logic
- Offline media knowledge (TV, OOH, print) is a plus
And this is what success looks like in the role:
- Your clients see you as their go- to strategic media partner, not just a planner
- You understand your clients business as well as they do - their categories, competitors, and growth drivers
- Media plans consistently connect to business outcomes - not just media KPIs
- You use AI and automation to work faster and spend more time on thinking, less on admin
- Client satisfaction scores are high and growing
- You contribute to new business pitches and win
- You make your clients successful - and they know it
WHY YOU WILL LOVE WORKING AT HAVAS THAILAND :
- Flexible check- in times + hybrid 4:1
- Provident fund
- Monthly wellbeing half- day (last Friday of every month)
- Competitive annual leave and business leave
- Learning and development programs
- Located near BTS Asoke / MRT Sukhumvit
WHY HAVAS THAILAND :
At Havas, we believe innovation happens where human understanding meets machine precision. As part of the global Converged.AI strategy, we combine creativity, data, and AI - all fuelled by human ingenuity - to deliver solutions that help brands stand out, connect, and grow.
Be part of a global agency network with strong local ambition, where media, creativity, and strategy work together to deliver meaningful growth for our clients.
