Role Overview :
Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads. This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa's online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI
.
Job Descriptio
n :
1. Paid Media Strategy & Execu
- tionPlan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagr
- am).Build full-funnel paid media strategies aligning with marketing and business go
- als.Conduct extensive keyword research and audience segmentation to drive relevant traf
fic.
2. Performance Optimiz
- ationMonitor daily campaign performance against key metrics: CTR, CVR, CPA,
- ROAS.A/B test creatives, ad copies, and audience segments for continuous improve
- ment.Manage campaign budgets and pacing to maximize efficiency and im
pact.
3. Reporting & An
- alysisDeliver campaign performance reports with actionable ins
- ights.Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attrib
- ution.Collaborate with analytics teams to deep-dive into campaign data and improve perfor
mance.
4. Collaboration & Coord
- inationWork closely with creative, product, and category teams to ensure alignment of marketing mes
- saging.Share feedback on creative performance to design and content teams for ongoing impro
- vement.Stay updated on industry trends, platform updates, and best pra
ctices.
Knowledge and Skill / Qualification Requi
- rements :
1–3 years of experience in performance marketing, specifically managing Google and Meta c - ampaigns.sProficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ad
- s Manager.Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance me
- asurement.Ability to analyze data, derive insights, and implement optimization s
- trategies.Experience in managing affiliates and strategic partnerships
- is a plus.Strong stakeholder management and ability to work in a fast-paced en
vironment.
