Job Title: Trade & Brand Marketing Specialist
Location: Bangkok, Thailand
Position Type: Full-time
Target Experience Level: 3–6 Years
We are seeking an energetic, commercial-minded Trade & Brand Marketing Specialist to drive our brand presence and commercial growth in Thailand.
As the local market lead, you will take 360-degree ownership of our marketing mix—balancing high-impact trade and dealer activations with localized PR, social agency oversight, and premium event experiences. Working as an autonomous marketer within a lean local office, you will serve as the crucial bridge between local sales channels, key partners, agency vendors, and our regional hub.
Beyond driving local performance, this role offers direct exposure to regional strategy and cross-market projects, serving as an ideal platform for long-term career growth into broader regional roles.
Core Responsibilities
1. Trade & Partner Marketing (Primary Focus)
- Retail & Dealer Enablement: Collaborate directly with key retail partners, distributors, and showrooms to drive product visibility, brand preference, and foot traffic.
- Showroom & Campaign Execution: Design, rollout, and track co-marketing initiatives, promotional packages, showroom displays, and high-impact POSM/POP materials.
- Commercial ROI Alignment: Partner with the local sales team to challenge and validate trade marketing investments—ensuring every campaign delivers clear ROI, sales conversion, and lead targets.
- Lead Generation Support: Develop integrated channel campaigns that generate quality commercial leads for the sales team.
2. PR, Content & Agency Management
- Agency Leadership: Manage local PR, digital, and social media agencies on a day-to-day basis to ensure creative quality, campaign performance, and strict brand alignment.
- Localization & Content Strategy: Adapt regional marketing assets for the local Thai market across social, digital, and print touchpoints.
- Influencer & Media Relations: Oversee local press relations, product seeding, and KOL/influencer collaborations to build brand buzz.
3. Event Management & Experiential Marketing
- Event Ownership: End-to-end planning, budgeting, vendor management, and execution for local brand activations, including:
- Flagship Product Launches
- A&D (Architects & Interior Designers) Engagement Workshops
- Key Account & Developer VIP Showcases
- Dealer Conferences & Partner Appreciation Events
- Impact Tracking: Ensure every event delivers measurable commercial impact and memorable brand experiences.
4. Regional Market Integration
- Serve as the primary point of contact for regional campaign rollouts in Thailand.
- Feed local consumer insights, competitor intelligence, and market feedback back to the regional leadership team.
- Participate in cross-market content production and regional initiative adaptations.
Candidate Profile & Requirements:
- Professional Background: 3 to 6 years of hands-on marketing experience, ideally within building materials, sanitaryware, interior design, home improvement, paint/coatings, or premium consumer products.
- Key Experience: Proven track record in managing external agencies (PR/Social), running trade activations, and managing physical events from setup to breakdown.
- Commercial Mindset: Strong numerical sense with an understanding of sales metrics, trade margins, and marketing ROI.
- Design & Visual Acuity: Proficient in visual tools (e.g., Canva, Adobe Photoshop) with a strong aesthetic sense for design and brand consistency.
- Communication: Business fluency in both Thai and English (written & spoken) to interface with local teams and remote managers.
- Working Style: Highly organized multitasker who thrives in a lean local setup (partnering with local sales peers) while working independently from a remote direct manager.
