Role Overview: Responsible for planning and executing end-to-end marketing activities for both ZWCAD and ZW3D in Thailand. This hands-on role focuses on drive-tested demand generation, partner co-marketing, local campaign execution, and brand communications to deliver measurable business impact and pipeline growth.
Company Location: Thailand (Based in Thailand / Remote & Field)
Position Title: Field Marketing Manager - Thailand
Key Responsibilities:
- Strategy & Planning: Collaborate closely with the Thailand Country Manager and local sales teams to align marketing plans with revenue targets and pipeline goals. Translate global strategies into practical local execution.
- Demand Generation: Plan and execute end-to-end online and offline campaigns, including webinars, seminars, exhibitions, email marketing, landing pages, and social media to drive high-quality leads.
- Partner Marketing: Partner tightly with local channel resellers to execute co-marketing activities, manage Marketing Development Funds (MDF), and improve overall channel marketing ROI.
- Brand & Content: Localize and adapt global product messaging into sharp, Thai-market-friendly communications. Support local PR, customer success stories, and social media content creation.
- Operations & Collaboration: Coordinate with sales and technical teams to ensure proper lead handovers and follow-ups. Track and analyze campaign metrics using CRM/HubSpot, providing data-driven reports to headquarters.
Requirements:
- Minimum 3 years of proven experience in B2B marketing, field marketing, or partner marketing; 5+ years preferred.
- Native or fluent Thai language skills; strong professional English communication skills to collaborate effectively with global teams.
- Familiar with the Thailand B2B market and channel/reseller business models. Experience in CAD, AEC, or manufacturing software sectors is highly preferred.
- A strict hands-on practitioner who takes full ownership of execution, prefers direct and efficient communication, and possesses a data-driven mindset.
