Sappe are enjoyed by consumers in nearly 100 markets worldwide and we're just getting started. We're looking for a Division Manager, Frontline Marketing to turn our global brand playbook into campaigns local consumers love, leading regional frontline marketing teams across our key markets. If you get a kick out of seeing your work come alive on shelves, screens, and streets across Asia and beyond, this is your seat.
What you'll do
- Translate global brand strategy into localized communication and activation plans that win in each key market
- Lead, coach, and grow a team of regional frontline marketing managers building collaboration, accountability, and creativity
- Own end-to-end execution of 360° campaigns across ATL, digital, and BTL on-brand, on-time, and performance-driven
- Run market reviews with distributors and regional teams to uncover growth opportunities, consumer occasions, and white-space gaps
- Drive each market's Consumer Activity Grid, consumer promotions, and sampling programs tracking ROI and conversion every step
- Turn brand equity, media effectiveness, and post-campaign learnings into actionable recommendations for IMC and Commercial teams
- Partner with Sales, RGM, Trade Marketing, Global Online, and Consumer Insight to integrate execution across retail and e-commerce touchpoints
What you'll bring
Must-have
- 5–8 years in brand activation, consumer, or trade marketing within FMCG or beverage, including experience leading teams
- Proven track record translating global strategy into winning local plans across ATL, BTL, and digital
- Strong project management, budgeting, and performance-tracking skills
- Hands-on experience working with distributors, agencies, and trade partners
- Bachelor's degree in Marketing, Business Administration, or a related field, with fluent English
Nice-to-have
- Master's degree in a related field
- Additional Asian or European languages
- Multi-market or regional experience with multicultural teams
What you'll get
- Competitive salary and performance-based bonus
- Global exposure work directly with markets and partners across Asia, Europe, and beyond
- Clear growth path within Global Brand & Marketing as Sappe expands worldwide
