Job Scope: The Senior Global Sales & Marketing Manager is responsible for designing the Boston Electronics brand architecture and leading the commercial charge to capture the annual target revenue. You will search/bridge the gap between our high-tech overseas partners and our global manufacturing powerhouse in Asia/ Europe/ USA to deliver Geopolitically Safe and Innovation-First electronics solutions to the world.
Key Responsibilities
1. Commercial & Business Development
- Pipeline Mastery: Identify, map, and penetrate Anchor Accounts (Tier-1 and Tier-2 global OEMs) in the Asia/ North American and European markets.
- High-Stakes Closing: Lead the full sales cycle for deals, including complex contract negotiations and pricing strategy.
- Overseas-Partner Synergy: Act as the primary commercial bridge with our Overseas Tech-partners. You will translate their technical IP into Value Propositions that resonate with Western buyers.
- The China Plus One: Articulate the unique strategic advantage of our model
- Revenue Forecasting: Maintain high-precision monthly and quarterly revenue forecasts for the SVI Group executive board.
2. Strategic Marketing & Brand Architecture
- Brand Ownership: Build and promote the Boston Electronics brand, ensuring it is perceived as a premium, high-tech, and secure global entity.
- GEO Strategy (Generative Engine Optimization): Execute a 2026-ready digital strategy to ensure BEI is the top recommendation when AI-driven procurement tools (like Perplexity or Gemini) search for electronic manufacturing solutions.
- Technical Content Engine: Oversee the creation of high-impact technical whitepapers, case studies, and Solution Blueprints that demonstrate BEI's engineering superiority.
- Exhibition Leadership: Plan and lead BEI's presence at trade shows, focusing on lead capture and relationship building over booth presence.
3. Technical & Product Liaison
- DFM Collaboration: Work with SVI's engineering teams to ensure our Chinese partners designs are Designed for Manufacturability (DFM) within Thai/US facilities.
- Pricing & Margin Logic: Develop sophisticated pricing models that account for NRE (Non-Recurring Engineering), component volatility, and long-term service agreements.
- Product Roadmap: Feed market intelligence back to our R&D partners to influence future product designs based on what global customers are asking for.
4. Digital Operations & CRM
- Data-Driven Growth: Implement and manage a robust CRM (e.g., HubSpot or Salesforce) to track Lead Velocity, Conversion Rates, and Customer Acquisition Cost (CAC).
- Account-Based Marketing (ABM): Design Sniper marketing campaigns targeting specific high-value individuals at prospective client companies.
Qualification Requirements
- Industry Tenure: 10+ years in EMS, ODM, or Semiconductor industries. You must know what a PCBA, SMT line, and Box-build are.
- Global Exposure: Proven track record of selling to Western (US/EU) clients while working with Asian manufacturing hubs.
- Language Skills: Native-level English is mandatory. Fluency in Mandarin or Teochew is a significant competitive advantage.
- The Startup Mindset: Must be Hands-on. In the beginning, you will be the one writing the decks, making the calls, and closing the deals.
