Creator & Affiliate Strategy
- Develop and scale AIRR's creator and affiliate strategy to drive performance across key brand partners.
- Define the role of creators and affiliates within each brand's growth plan, aligning content direction with commercial targets and emerging platform trends.
- Own the performance framework for creator and affiliate content, including attribution models, ROI benchmarks, and optimization tactics.
- Lead ongoing trend research and competitive benchmarking to inform strategy and identify new opportunities for growth.
Creator & Affiliate Management & Activation
- Identify, recruit, and onboard high-potential creators and affiliates who align with brand values and campaign objectives.
- Oversee the full lifecycle of creator/affiliate partnershipsfrom briefing and contracting to content rollout and performance review.
- Foster long-term creator relationships and cultivate engaged brand-specific affiliate communities.
- Act as the lead point of contact for creator/affiliate negotiations, contract terms, and issue resolution.
Cross-Functional Execution
- Work closely with commercial, brand, and production teams to align creator strategy with sales, content, and brand-building goals.
- Translate campaign needs into clear, actionable creator briefs and ensure deliverables meet both creative and performance standards.
Performance & Operations
- Define KPIs for creator-led and affiliate campaigns; monitor GMV, conversion rates, and other key metrics.
- Build scalable systems and SOPs to streamline creator onboarding, briefing, and performance tracking.
- Stay up to date with TikTok and other social platform developments, tools, and affiliate programs; share insights regularly with internal stakeholders.
Requirements:
- 35 years of experience in creator/affiliate management, influencer marketing, or performance-driven content rolespreferably with a TikTok-first lens.
- Deep understanding of TikTok's creator ecosystem, affiliate tools, and content dynamics.
- Strong commercial acumen with experience driving measurable outcomes from creator campaigns.
- Confident negotiator and relationship builder with creators, agencies, and internal stakeholders.
- Highly organized and performance-driven, with the ability to lead cross-functional projects in a fast-paced environment.
- Comfortable working flexible hours to collaborate with KOLs and content creators who may be active outside of standard working times.
