Position Overview
We are seeking a strategic and results-driven Senior KOL Specialist to lead our influencer marketing efforts as we scale MizuMi and Gentle Colors into international markets.
In this role, you will be the architect of our global KOL footprint, moving beyond domestic boundaries to establish our brands as household names across the world especially in China and the US. You will not only execute strategies but also serve as a mentor and lead for the Junior KOL Specialist, ensuring the team operates with precision, creativity, and systematic
Key Responsibilities
1. International Strategy & Expansion
- Stay ahead of global skincare and cosmetic trends, adapting content briefs and KOL Style to suit local preferences (e.g., Xiao Hong Shu trends in China vs. Instagram aesthetics in USA).
- Develop and execute end-to-end KOL/Influencer strategies to expand Mizuhada's brands into international markets.
- Identify and recruit the right KOLs in target countries who align with our brand identity and can drive authentic conversion.
2. Content Strategy & Creative Direction
- Define the storyline and creative angles for international campaigns, ensuring the brand message is consistent yet localized.
- Craft compelling hooks and content structures that resonate with skincare enthusiasts globally.
3. Budget Optimization & Financial Oversight
- Financial Planning: Forecast monthly and quarterly budget requirements, ensuring no overspending while maintaining the agility to invest in viral opportunities.
- Cost Benchmarking: Establish standardized rate cards for different regions to ensure fair and competitive pricing when dealing with international agencies and creators.
4. Reporting and Performance Analysis
- Strategic Reporting: Prepare and present comprehensive monthly/quarterly reports for management, highlighting key successes, failures, and lessons learned to refine future strategies.
- Competitor Benchmarking: Monitor and analyze competitors KOL movements in overseas markets to identify gaps and opportunities for MizuMi and Gentle Colors.
- Dashboard Management: Oversee the data collection process (potentially managing the Junior Specialist's data entry) to ensure accuracy and build a systematic database of KOL performance for long-term tracking.
5. Agency & Partner Management
- Search & Vetting: Proactively research, identify, and headhunt top-tier international MCNs (Multi-Channel Networks) and agencies that specialize in the skincare/beauty niche for each target country.
- Selective Partnership: Conduct rigorous agency evaluations (Vetting) to ensure their creator pool aligns with Mizuhada's brand image, quality standards, and target demographics.
- Performance Governance: Establish clear KPIs for each agency and strictly monitor their performance. You are responsible for ensuring that the agency delivers high-quality content and meets the agreed-upon reach, engagement, and conversion metrics.
- Relationship Management: Act as the strategic lead in communicating brand expectations, providing feedback, and pivoting strategies if an agency's performance falls below Mizuhada's benchmarks.
6. Relationship Building & Negotiation
- Build sustainable, long-term relationships with top-tier creators and overseas partners.
- Lead negotiations regarding usage rights, exclusivity, and pricing to maximize marketing budgets.
7. Team Leadership & Supervision
- Oversee and mentor the Junior KOL Specialist, providing guidance on outreach, campaign management, and reporting.
- Review and approve campaign plans, briefs, and performance reports generated by the junior team.
- Optimize internal workflows to ensure the team meets tight deadlines without sacrificing quality.
Qualifications
- At least 3–5 years of experience in KOL/Influencer Marketing, with a proven track record of handling high-budget campaigns or international markets.
- A genuine interest in the Skincare and Beauty industry. You should know ingredients as well as you know influencers.
- Strong ability to turn complex data into simple, actionable strategies.
- Good organizational skills with the ability to build systems for tracking, payment coordination, and content scheduling.
- Native-level Thai and Professional Working Proficiency in English (Required).
- Proficiency in Mandarin (Chinese) or a deep understanding of Chinese platforms (Douyin, Xiaohongshu) is a significant advantage.
- Strong Leadership, negotiation skills, and a can-do attitude under pressure.
