You will lead
sales growth and platform performance optimization for a B2B2C e-commerce platform. This role combines
commercial insight, cross-functional collaboration, and product strategy, ensuring sales targets are achieved while the platform continuously evolves to deliver a better buyer experience. You will work closely with
Category, Trade Marketing, and Tech/Product teams to identify growth opportunities, close performance gaps, and prioritize feature improvements that drive measurable results.
Key Responsibilities
- Sales Performance & Growth Enablement
- Monitor daily, weekly, and monthly sales performance across categories.
- Coordinate with Category Managers and Trade Marketing teams to ensure sales targets are met and promotional plans are effectively executed.
- When sales are off track, analyze root causes (pricing, promotion, assortment, UX, traffic) and recommend corrective actions.
- Use data insights and platform analytics to identify growth opportunities such as trending products, underperforming assortments, or potential cross-sell areas.
- Present performance insights and recommendations to management and category teams to close sales gaps.
- Support planning and tracking of key commercial initiatives, ensuring alignment between business objectives and on-platform execution.
- Tech Requirement & Product Ownership
- Act as the business representative to the Tech/Product team, ensuring platform features and improvements align with commercial goals.
- Gather and consolidate feature requests from multiple business units (Commercial, Marketing, Operations, etc.), assess business impact, and prioritize with Tech/Product.
- Oversee feature testing (UAT) and monitor post-launch performance.
- Communicate roadmap progress, releases, and performance impact to all stakeholders.
- UX/UI & Customer Experience Improvement
- Collaborate with UX/UI designers and data teams to optimize user journey, conversion funnel, and checkout flow to meet global standards
- Identify friction points using behavioral data and propose enhancements to drive engagement and sales conversion.
- Run A/B and usability testing to validate design improvements.
- Ensure consistent and high-quality experience across web and app channels.
Requirements
- Bachelor's or Master's degree in Business, Marketing, Technology Management, or related fields.
- 5-8 years experience in e-commerce, category management, or product strategy, ideally within a B2B2C or omnichannel environment.
- Strong analytical and strategic thinking skills with ability to translate data into actionable insights.
- Experience working closely with Tech/Product teams in Agile or cross-functional environments.
- Proven ability to manage multiple stakeholders and drive alignment between commercial and technical priorities.
- Excellent communication and presentation skills.
- Fluent in English and Thai
