Senior Manager, FCM Webstore

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Role Summary

The Senior Manager, FCM Webstore owns the commercial success, strategy and day to day performance of the Global FCM Webstore platform. This role is accountable for revenue growth, LiveOps execution, customer experience, conversion optimization, SKU strategy and the long term product roadmap in conjunction with the FCM Studio LiveOps LT plus our partner in CODA.

The role leads cross functional execution across Studio, CODA, Product, Engineering, Marketing, CRM, Legal, Analytics & regional Hub and Spoke teams to deliver a scalable global web commerce platform. Success requires strong commercial leadership, operational excellence and the ability to align multiple stakeholders around shared business outcomes.

Key Responsibilities

Business Strategy & Growth

• Define and execute the multi-year Webstore strategy aligned with company objectives.
• Own the commercial performance of the Webstore, including revenue forecasting, profitability, conversion and customer engagement.
• Identify growth opportunities through new markets, business models, partnerships and platform capabilities.
• Lead strategic business reviews and recommend investment priorities based on performance data.

Commercial & LiveOps Leadership

• Own the global LiveOps calendar and execution strategy for Webstore campaigns.
• Develop SKU strategy, pricing proposals, promotions and merchandising plans to maximize revenue.
• Partner with Studio teams to align monetization, LiveOps & content planning
• Drive continuous optimization of sales events, seasonal campaigns & product launches.

Product & Platform Management

• Define and prioritize the Webstore product roadmap.
• Lead feature development from concept through launch, working closely with Product and Engineering teams.
• Improve customer journeys and conversion funnels through experimentation and data driven optimization.
• Oversee strategic feature development including:
• Interstitial experiences
• Loyalty and milestone programs
• Future commerce capabilities

Marketing & Customer Growth

• Partner with Marketing to develop acquisition and retention strategies.

• Align marketing roadmaps with commercial objectives and campaign priorities.
• Support strategic marketing initiatives including:
• Football partnership activations
• Paid acquisition campaigns
• Creator and influencer programs
• Regional and cultural marketing initiatives
• Partner with CRM teams to improve customer lifecycle engagement and repeat purchase behavior.

Cross-Functional Leadership

• Lead execution across Studio, Coda, Marketing, CRM, Product, Engineering, Analytics, Legal, Finance, Compliance & Regional operations.
• Drive decision making through structured governance, stakeholder alignment & executive communication
• Manage approval processes and ensure timely execution across all business functions.
• Build strong relationships with internal and external partners.

Operations & Program Management

• Oversee end to end operational workflows supporting the Webstore platform.
• Coordinate global campaign launches and ensure flawless LiveOps execution.
• Establish scalable operating processes, governance & documentation.
• Lead strategic programs from business case through implementation.

Expansion & Partnerships

• Lead expansion into new countries and territories.
• Evaluate and onboard new payment partners and commerce solutions.
• Develop partnerships that improve customer accessibility and revenue opportunities.
• Assess new business opportunities based on commercial impact and operational feasibility.

Performance & Analytics

• Establish KPIs across revenue, conversion, customer acquisition, retention & operational excellence.
• Monitor business performance and deliver regular reporting to senior leadership.
• Translate data into actionable business recommendations.
• Lead post campaign analysis and continuous improvement initiatives.

Leadership

• Lead and develop high performing cross functional teams and project groups.
• Direct line management to an eCommerce Intern.
• Foster accountability, collaboration and a data driven culture.
• Mentor team members and support capability development across the organization.

Qualifications

• Bachelor's degree in business, Marketing, Product Management, Commerce or a related field.
• 5+ years of experience in ecommerce, digital commerce, gaming, LiveOps, product management or a related industry.
• Experience leading global cross functional initiatives with multiple stakeholders.
• Strong commercial and strategic planning experience.
• Experience managing roadmaps and feature delivery.
• Strong analytical skills with experience using data to drive business decisions
• Experience working with marketing, CRM, engineering, legal & regional operations teams.
• Experience in mobile gaming, digital products, or live service environments is highly desirable.

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.