The Senior Manager – Fresh Food Strategy is responsible for shaping and executing the long-term strategic agenda for Makro's Fresh Food business. This role partners closely with Commercial, Merchandising, Operations, Supply Chain, Marketing, and Own Brand teams to identify growth opportunities, strengthen category competitiveness, and deliver sustainable business performance.
The role leads strategic planning, Own Brand development, business intelligence, and enterprise-wide transformation initiatives that enhance customer value and reinforce Makro's leadership in Fresh Food.
Key Responsibilities
Strategic Planning
- Develop and execute the Fresh Food strategic roadmap aligned with business objectives.
- Identify growth opportunities through market, customer, and competitive insights.
- Lead strategic planning and business case development for key initiatives.
Own Brand Strategy
- Define and execute the Own Brand growth strategy across Fresh Food.
- Manage the innovation pipeline, portfolio optimization, and product launch priorities.
- Monitor Own Brand performance and recommend actions to improve sales and market penetration.
Business Intelligence
- Provide commercial insights through performance analysis, customer analytics, and category reviews.
- Develop executive dashboards and KPI reporting to support strategic decision-making.
- Translate data into actionable recommendations that improve business performance.
Strategic Projects (PMO)
- Lead cross-functional strategic initiatives from planning through execution.
- Establish project governance, monitor milestones, manage risks, and ensure delivery of targeted business outcomes.
- Drive transformation initiatives that improve commercial capability and operational effectiveness.
Qualifications
- Bachelor's degree in Business, Marketing, Economics, Finance, or related field (MBA preferred).
- 8–10 years of experience in Strategy, Commercial Excellence, Category Management, Retail, FMCG, Consulting, or Business Development.
- Proven track record of leading strategic initiatives and influencing senior stakeholders.
- Strong analytical, commercial, and project management capabilities.
- Experience in modern retail, wholesale, or FMCG is highly preferred.
