Key Responsibility:
1. Omnichannel Business Strategy & Planning
- Develop and execute omnichannel business strategies, commercial plans, and growth initiatives aligned with company objectives and customer needs.
2. Sales & Commercial Performance Management
- Monitor and drive sales performance, profitability, conversion, basket size, and key commercial KPIs across all omnichannel touchpoints.
3. Category & Assortment Management
- Manage product assortment, pricing, promotions, and merchandising strategies to maximize sales opportunities and customer relevance.
4. Cross-Functional Coordination
- Collaborate with Commercial, Marketing, Operations, Supply Chain, Technology, and Store Operations teams to ensure effective execution of omnichannel initiatives.
5. Customer Experience & Journey Optimization
- Enhance customer experience across digital and physical channels through continuous improvement of customer journey, service quality, and fulfillment processes.
6. Campaign & Promotion Execution
- Lead omnichannel campaigns, seasonal activities, and promotional initiatives to increase customer engagement, traffic, and revenue generation.
7. Data Analytics & Performance Reporting
- Analyze business trends, customer insights, and operational performance to identify opportunities, risks, and improvement actions.
8. Team Leadership & Capability Development
- Lead, coach, and develop team capabilities to improve performance, productivity, and succession readiness.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Retail Management, E-Commerce, or related fields.
- Master's degree is an advantage.
- Minimum 8–10 years of experience in Retail, E-Commerce, Omnichannel, Commercial, or Category Management.
- Experience in Home & Living Electronics, Retail Operations, or Omnichannel business management is preferred.
- Proven experience managing cross-functional projects and commercial performance.
- Experience leading teams and managing stakeholders at multiple organizational levels.
CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand
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