Product Development: Led the creation and launch of a new HORECA product range, boosting market share and penetration.
Membership Sales: Devised and executed successful membership campaigns, surpassing sales targets, and introduced innovative tactics for increased acquisition and improved retention.
HORECA Marketing: Orchestrated impactful campaigns, enhancing brand visibility and ensuring successful product launches. Managed effective HORECA communication channels, strengthening alliances, and securing productive collaborations.
HORECA Networking: Cultivated and maintained vital customer and industry relationships, fostering strategic partnerships and seizing business opportunities. Actively engaged in industry events, cultivating a robust professional network.
Led cross-functional teams, ensuring alignment with company objectives, and fostered a culture of innovation, collaboration, and high performance within the department.
Key skills :
Minimum of 10 year experience in food service / HORECA industry.
Strong culinary back ground such as culinary school, HORECA experience.
Additional studies such as food service marketing, communication, PR skills is an advantage.
